Durbell expands non-TCP brands Aims to be No. 1 consumer goods distributor

9 December 2019
  • Three new customers include Mondelez International (Thailand), the world’s leading snacking company, GSD ginseng drink and Variety Foods, Thailand’s major biscuit manufacturer
  • In line with the 3-year business plan to increase non-TCP brands and expects to increase sales of non-TCP brands to 20%, next year
  • Reinforces leadership in consumer goods distribution industry with more than 140,000 outlets nationwide


Bangkok (9 December 2019) – Durbell Co., Ltd., a TCP Group company and one of Thailand’s leading consumer goods distributors with more than 17 years of experience, today, announced three new customers: Mondelez International (Thailand) Co., Ltd., GSD Ginseng Drink and Variety Foods, further reinforcing industry confidence in Durbell’s professionalism, capabilities and distribution efficiency. Durbell is known for its extensive reach and fast delivery to more than 140,000 outlets nationwide, covering the modern trade, convenience stores, grocery stores and small outlets. The company is confident that it will be able to increase sales of non-TCP brands to 20%.  


Mr. Surachai Chonglertvarawong, Managing Director of Durbell Co., Ltd., said, “The cooperation with the three new partners testifies to the confidence in the capabilities of our team and services. Durbell will go beyond being an excellent distribution partner to also being a partner to our customers that can offer advice and precise solutions to their sales and distribution needs by leveraging big data. Our people, financial strength, massive nationwide distribution network, and the synergies with TCP Group’s businesses partners both inside and outside of Thailand, all come together to provide an unmatched service offering to Durbell’s customers. The move is in line with our 3-year business plan to reach Bht 30,000 million in sales.”


The three new brands are:

  • Solite - the No.1 best-selling soft cake brand from Vietnam, offering a selection of delicious Cup Cake, Roll Cake and Soft Cake made with wholesome ingredients. Solite is manufactured by Mondelez International, a global snacking powerhouse with world’s famous brands like Halls candy, Dentyne gum, Oreo cookie, Ritz cracker, etc.
  • GSD Ginseng Drink - C.S.B. Drug Factory Co., Ltd., manufacturer and marketer of Korean Ginseng Tang Gui Jub “Twin Toothbrushes Brand”, for over 50 years, our company had always been the leader in the field and the one and only company with our very own ginseng extraction process using exclusively top quality imported Korean ginseng.
  • Mr. Mee, bear shaped biscuit with chocolate cream filled and “Mix”, tasty biscuits sticks - Variety Foods International Company Limited (VFOODS), the leading biscuits and snacks manufacturer in Thailand.


“That Mondelez and Variety Foods have trusted Durbell to distribute their products means that our portfolio of confectionery and snacks is growing In addition, the fact that executives of GSD branded ginseng extract energy drink have trusted Durbell to distribute their products serves to reinforce industry confidence in its professionalism, further testifying to the company’s capabilities to support and manage the same category of products as TCP’s mainstay, with no limits.”


“We expect the partnership with the three companies to enable us to increase distribution of non-TCP brands from 40% to 60% of total sales,” said Mr. Surachai.


In addition to TCP brands, Durbell also distributes consumer products for trading partners, including small businesses and large corporations. Non-TCP brands under its distribution include Ovaltine, BRAND’S Essence of Chicken, Preaw coffee, Kopiko, Blink Shake Shake, Whanjai drink, TOFUSAN UHT, VITADAY, beng-beng, CalCheese, Malkist and Jam O’Jam.


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