TCP Group launches Mansome’s new flavor ‘Mojito’ to offer Havana-style refreshment in a bottle, reinforcing its leadership in the men’s functional drink market

TCP Group, led by Mr. Supachai Junkeiat (right), Global Marketing Division Director, and Mrs. Prapaipak Weigl (left), Global Marketing Division Director (F&B), officially launches Mansome’s new flavor ‘Mojito.’

TCP Group, the producer and distributor of Krating Daeng (Red Bull), Ready, Som Plus, Sponsor, Mansome, Puriku and Sunsnack, has launched ‘Mansome in Mojito flavor’ for young men, reinforcing its success and leadership in the men’s functional drink market. The new flavor offers the special fresh taste of the Havana-style classic mocktail, coming with health benefits from L-arginine, which boosts fitness, and contains 120% RDA of zinc, which nourishes skin. Mansome Mojito has recently been launched through TV commercials and the popular platform TikTok to create awareness among consumers, serving up freshness all over the country.

“Nowadays, consumer behavior has changed drastically and consumers are always ready to try drinks with new flavors. As a leader in the men’s functional drink market, Mansome has developed the Mojito, a new flavor that comes with fitness and freshness and lets consumers feel as if they were in Cuba’s Havana in the Caribbean,” Mr. Supachai Junkeiat, TCP Group’s Global Marketing Division Director, said. “Mansome Mojito is a drink designed for men aged 18 to 35. They usually look for non-alcoholic drinks that freshen up their daily lives, while providing them with ingredients that are beneficial to health and can boost their strength. We can say ‘Mansome Mojito’ is a product that truly satisfies the demands of our target group,” he added.

The functional drink market has shown a continued growth trend of 14% per year, as consumers pay more attention to taking care of their health by selecting drinks that provide them with health benefits in addition to upliftment. In the men’s functional drink sector, ‘Mansome’ remains the market leader, with a market share of more than 50%, reflecting the successful results of deep understanding about the behavior of the target group – young men. To expand its customer base and offer different choices for consumers who are always looking out for new products, Mansome has thoroughly researched and developed its drinks with various flavors and health benefits. The extensive logistics network of ‘Durbell’ under the TCP Group also allows it to reach consumers across the country.

In addition to analysis of consumer insights for product development, the TCP Group has leveraged data to develop TV and online commercials that highlight Mansome’s prominent points, reflecting fun and freshness. The brand has also launched a marketing campaign Filter Challenge on the TikTok application to engage consumers by letting them express themselves creatively to get a chance to win prizes from Mansome.

Mansome Mojito is now ready to refresh, brighten skin and add to the fitness of consumers in a 330 ml bottle priced at 15 baht, and a 450 ml bottle priced at 20 baht, in shops across the country.