TCP Group extends the Red Bull production base to Northwest China
Even the hottest weather cannot stop the joy of fruitful results. Today, in Yinchuan City, Ningxia Hui Autonomous Region, TCP Group’s Northwest Red Bull production base in China announced its official production.
The Northwest Red Bull Beverage Production Base was jointly built by the founder and owner of the global Red Bull brand and the “Red Bull” trademark – TCP Group and Ningxia Houshengji Wolfberry Beverage Co., Ltd. This OEM factory uses imported production lines, run strictly in accordance with relevant standards and processes, and increasing production capacity to ensure it meets the increasing consumer demand for Red Bull’s new products.
Wang Ziyun, Vice Chairman of the CPPCC of Ningxia Hui Autonomous Region, Li Tao, Deputy Secretary-General of China Beverage Industry Association, Leaders of Ningxia Hui Autonomous Region Market Supervision Department, the Agriculture and Rural Affairs Department, the Industry and Information Technology Department, the Department of Commerce, Wolfberry Industry Development Center, Yinchuan Mayor Yang Yujing, Chinese Communist Party Helan County Party Secretary Zhao Bo and others attended the commissioning ceremony. The commissioning ceremony was hosted by He Tianjiang, the mayor of Helan County.
The opening ceremony
Zhao Bo, secretary of the Helan County Party Committee of Ningxia Hui Autonomous Region, said at the commissioning ceremony: “With the official commissioning of the Northwest Red Bull production base of TCP Group in China, the project has already stimulated hundreds of local employment opportunities, as well as local carton packaging, and logistics as well as the development of related industries. Going forward, the Helan County Government will emulate the spirit of “Gold Medal Store Xiaoer”, which is to be a caring person of the company, and will promote the continuous development of Red Bull’s Northwest production base.”
Chinese Communist Party Helan County Party Secretary Zhao Bo speaking at the ceremony
Mr. Saravoot Yoovidhya, CEO of TCP Group, expressed his hope for this cooperation, saying: “The official commissioning of the Northwest Red Bull production base is not only a major strategic move by TCP to further expand the energy drink market in China, but also a practical action for TCP to promote the long-term sustainable development of the local economy in China, thanks to the excellent business environment provided by the party committees and governments at all levels of Ningxia Hui Autonomous Region, Yinchuan City, and Helan County. Ningxia Houshengji Wolfberry Beverage Co., Ltd. has provided strong support toward the smooth advancement and implementation of this project. This has made today’s production ceremony possible. I also look forward to relying on Red Bull’s Northwest production base in Yinchuan, through close cooperation with all parties, to working together to helping promote local economic development and industrial advancement."
“The commissioning of the Northwest Red Bull production base has helped us further expand our production capacity to ensure that we can meet the growing consumer demand for our Red Bull new products. We’re looking forward to sustaining remarkable momentum for our brand and products throughout the rest of the year as we roll out a series of new market activities and continue to consistently deliver the best quality of product and deliver the authentic taste of our Red Bull products. At the same time, I am also convinced that our brands and products will flourish in this region and throughout China in the future,” Mr. Saravoot Yoovidhya added.
CEO of TCP Group Mr. Saravoot Yoovidhya speaks online at the ceremony
Ruan Shizhong, Chairman of Ningxia Houshengji Wolfberry Beverage Co., Ltd. stated: “The cooperation between Houshengji and TCP Group has a common ground of mutual benefit, and a development support point of complementary resources. We also adhere to the concept of “bravely climbing the peak”. Focus on the work, and the vigorous cooperation between the two parties will surely yield fruitful results and make greater contributions to the high-quality development of the local economy.”
Ruan Shizhong, Chairman of Ningxia Houshengji Wolfberry Beverage Co., Ltd. speaks at the ceremony
At the end of the ceremony, several of the guests in attendance came to the stage to press the start button of the Northwest Red Bull production base of TCP Group, bringing the commissioning ceremony to a successful close.
TCP Group will capitalize on Red Bull’s Northwest China production base, putting it into operation and continuing to use practical actions and investment to deepen the Chinese market and provide Chinese consumers with more high-quality and legal Red Bull products. At the same time, it will rely on the strong Red Bull brand to influence its business in China and will continue to contribute to the sustainable development of the local economy and industry.
