TCP Group launches ‘Mansome Vitamin Water’ to penetrate Thailand’s health drink market, highlighting its special ingredient 
U.S. sourced beta-glucan; packed full of vitamins in a one-of-a-kind formula

• The TCP Group is entering Thailand’s vitamin drink market for the first time with a high-quality drink highlighting its special ingredient beta-glucan from the U.S., offering a unique, brand-new taste. The group is allocating a marketing budget of over 150 million baht.
• The launch reinforces Mansome’s position as a leader in functional drinks. It builds on the company’s ambition to innovate a wide variety of beverages to extend its reach to consumers in every age group and demographic.
• As part of its integrated marketing strategy, TCP Group highlights a home-stocking strategy to drive Mansome Vitamin Water as a staple of every home and for everyone.      ‘Mike’ Pirath has also been chosen as the first presenter to represent the new generation, who are well-informed and care for their own well-being as well as everyone in the family.

The TCP Group is reinforcing Mansome’s leadership in the functional drinks market, unveiling its latest product ‘Mansome Vitamin Water’ to compete in the vitamin-added beverage market, with the aim of extending its reach to consumers in every age group and gender. The beverage, available in two unique formulas, will help boost everyone’s health with its vitamins and other nutrients from high-quality ingredients, and is free of sugar and calories. ‘Mike’ Pirath Nitipaisankul has been chosen as the first presenter, reflecting the new generation who are smart and care for both their and their whole family’s well-being. The launch targets consumers who are looking for alternatives to help boost health and keep them feeling refreshed every day, in line with the slogan ‘Bottled Freshness, Endless Benefits.”

Mrs. Prapaipak Weigl, Global Marketing Division Director (F&B), TCP Group, said: “In recent years, the trend of greater health consciousness has seen significant growth. This trend, coming at the same time as the COVID-19 pandemic, has prompted consumers to look for alternatives to help boost their health. What people look for are not only healthy options, but also something simple and convenient to match with an on-the-go lifestyle. This is what has contributed to the functional drinks market growth over the year despite the economic downturn, and the market is expected to grow further this year.”

“With over 60 years of experience as a leader in the Thai food and beverage industry, the TCP Group has a solid understanding of Thai consumer behavior. Given this knowledge and our goal to become ‘the House of Great Brands’ – innovating beverages and foods that match different needs for different consumers, we are launching ‘Mansome Vitamin Water’ to help boost everyone’s health at any time. With the benefits from vitamins and other nutrients abundant in each bottle, the beverage refreshes drinkers with its unique taste but has no added sugar or calories. We are confident that Mansome Vitamin Water will match the needs of consumers who are health-conscious and will easily fit in with their everyday life. We are aiming for growing and capturing 15% of market share and becoming one of the top three leading vitamin water brands by the end of this year,” Mrs. Prapaipak Weigl added.

Building on the success to ‘Mansome Vitamin Water,’ extending the customer base to target the health-conscious.

Mansome has seen success from pioneering the functional drinks market for men, topping the segment with the highest market share for a long period of time. With that success added to the trust that consumers have for the brand, Mansome is building on solid expertise and insights into consumer needs. This aligns with expertise of the R&D team at the TCP Group in creating a wide variety of products and innovating ‘Mansome Vitamin Water,’ which is beneficial for health with 0% sugar and 0 calories, and keeps you feeling refreshed – all from one bottle. The beverage comes in two unique formulas:

• Multi-vitamin formula – green cap with refreshing pandan flavor. The first-ever vitamin drink with pandan flavor, packed with vitamins B3 and B6 to help maintain the health of the nervous system, and vitamin B12 and zinc to further maintain the health of the immune system, as well as L-arginine. The beverage can be consumed every day.
• Beta-Glucan formula – red cap with mildly sweet and unique, refreshing taste. The formula is filled with beta-glucan imported from the U.S. under the trademark Wellmune, a high-quality derivative which is effective and safe. It also contains 200% R.D.A. of vitamin C, and zinc to help maintain the health of the immune system and is healthy for anyone in any situation.

Mansome Vitamin Water is set to be the beverage for everyone on any occasion. The drink is packaged in a cool, sporty bottle with a carrying loop cap for extra portability. The Mansome Vitamin Water manufacturing process is certified by GMP (Good Manufacturing Practice) and HACCP (Hazard Analysis Critical Control Point), ensuring a high-quality drink in every bottle.

Selecting ‘Mike’ Pirath to enhance the integrated communications and marketing strategy.

To boost awareness to a wider audience, the TCP Group is leveraging an integrated communications and marketing strategy with a budget of over 150 million baht. Widely creating awareness through year-round campaigns covering online and offline channels, Mansome Vitamin Water is aiming to be a staple beverage in any home by offering a special price when purchased in cartons.  ‘Mike’ Pirath Nitipaisankul has been selected as the first presenter, reflecting the new generation, who look smart, healthy and care for their own well-being daily. The TV commercial featuring Mike will be premiered on online and offline channels from March 1, 2021 onwards. The commercial will be aired in parallel with other media appearances including, outdoor offline media, point-of-sale, in-store, free samples of over a million bottles nationwide, advertisements and vending machines and online channels including Facebook, YouTube, LINE@ and other e-commerce platforms.

Mansome Vitamin Water is refreshing and packed with great benefits. It is available in two sizes. The 480 ml. bottle is available for 17 baht at 7-11, Family Mart, Tesco Lotus, Tops, Gourmet Market, Big C, Jiffy, Lawson, PT MaxMart, MaxValu, Villa Market, B2S, CP Freshmart, UFM Fuji Super, and leading retail stores. The 475 ml. bottle is available for 15 baht at CP Retailink, SUN108 Vending and stores nationwide.