Bluebik Takes up ‘Data Transformation’ for TCP Group To Become a Data-Driven Organization

10 December 2021

Bluebik, a leading full-service consultancy on digital transformation, together with TCP Group – the producer of beverages under Red Bull, Ready, Somplus, Sponsor, Mansome, Hi!, Puriku, Sunsnack and Warrior brands – are partnering in driving digital transformation and implementing the Data Management and Analytics project to create a competitive edge and develop a data-driven organization for TCP Group

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said the company is determined to apply technologies to improve its capabilities, create value in all its business activities and enhance its competitiveness in the digital era. Since 2020, it has implemented many digital transformation projects. The latest one is the Data Management and Analytics project that is one of the key strategies of TCP Group which considers data as a factor to develop its potential and an important innovation to evolve our business growth and strength. The project implementation was initially set for 3 years.

“The revolution of data management within our organization is among top priorities for us. Quality data helps improve business capabilities, speed up decisions and create opportunities for growth and business development in a sustainable manner. Quality data will enable us to offer a better experience to customers and deliver the products and services that perfectly satisfy them in accordance with our goal of ‘Energizing a better world for all’,” Mr. Saravoot said.

Therefore, TCP Group in association with Bluebik Group Public Company Limited (BBIK), a leading consultancy on strategies and management based on innovation and technology, is developing a data transformation strategy and roadmap, and establishing data management standard and governance including implementing data platform and architecture to unlock big data potentials and successfully drive TCP Group digital transformation journey.

Mr. Pochara Arayakarnkul, Chief Executive Officer of Bluebik Group Public Company Limited, said that an important problem which prevents successful digital transformation at many organizations is that they did not have that right data governance standard in place. Consequently, collected data are usually inaccurate, duplicated, irrelevant, unusable and require intensive data cleaning before it can be used.   TCP Group has entrusted Bluebik to help it improve the processes of its internal and external operations to guarantee efficiency and provide it with better connectivity with its customers and business partners. The project implementation will support long-term growth and revenue security.

“Bluebik is greatly honored to take part in propelling TCP Group towards its goal to become a data-driven organization for more competitive advantages. For the trust it deserves, Bluebik knowledge, expertise, and determination to support the digital transformation of our clients. The development of systematic and efficient information management will enable TCP to become an efficient bionic, automated organization through the upskilling and reskilling of its people, allowing them to become innovative system supervisors to use innovations to develop new products,” Mr. Pochara said.

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