Durbell extends distribution partnership with AB Food & Beverages, expanding non-TCP customer base and highlighting its technology capabilities and end-to-end services

26 March 2021

Thailand’s leading consumer goods distributor under the TCP Group, with over 18 years’ experience, has announced the expansion of its partnership with its long-term business partner AB Food & Beverages (Thailand) Ltd., the producer and distributor of Ovaltine products. Putting its trust in Durbell, AB Food & Beverages has authorized the company to provide additional integrated services for its Ovaltine products. This extended partnership will strengthen AB Food & Beverages’ distribution capabilities across the country, while driving forward future sustainable business growth for both companies.

Mr. Surachai Chonglertvarawong, Managing Director, Durbell Co., Ltd., said:AB Food & Beverages, a leading food, ingredients and retail group, has decided to expand its business partnership with us. This reflects the trust the company has in Durbell after more than ten years of distribution service for their Ovaltine products in terms of quality, expertise, extensive nationwide networks, and operations and support teams who can provide them with full consultancy. Durbell will continue to develop our technology, people and service to effectively respond to all partners’ needs. This will help our partners, including Ovaltine, gain more access to stores nationwide and reach out to more consumers, and at the same time, support the growth of Thailand’s retail sector.”

Mr. Chalermchai Theerakul, General Manager, AB Food & Beverages (Thailand) Ltd., said: “In the rapidly changing situation caused by the COVID-19 pandemic, one challenge for retail businesses is to assure stores and consumers that their products will be delivered accurately and promptly on time. It’s crucial to have a trustworthy partner that we can rely on in terms of expertise, and who has an extensive network as well as professional and knowledgeable teams that can work alongside us exceedingly well. With over ten years of partnership, Durbell has proved itself to possess the competency that we were looking for. Furthermore, Durbell has the capability to leverage new technologies for better integrated services. We believe this expansion of our business partnership will lead to other successful collaborations in the future.”

AB Food & Beverages (Thailand) has awarded Durbell to distribute its Ovaltine products through its Cash Van channel for over a decade, and has recently expanded its partnership for Durbell to provide 4PL services covering transportation, warehousing, and distribution as well as IT solutions, and supply chain development consultation.        

In 2019, Durbell announced a three-year strategic plan to increase the number of new business partners and the distribution of non-TCP products. As part of the plan, it also invested over a billion baht in human resources development and advanced technology, resulting in better solutions and integrated services for business partners. This technology investment includes the Distribution Management System, Business Intelligence, Warehouse Management System and Customer Relationship Management. All of this will help support the growth of business partners, provide greater convenience to consumers and drive growth in the Thai economy. 


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