Durbell proves to be trusted partner with higher satisfaction scores over competitors for 3 consecutive years, continuously expanding customer base and welcoming Premier Marketing as newest business partner

16 April 2021

Durbell Co., Ltd., Thailand’s leading consumer goods distributor under the TCP Group, with over 18 years of experience, has once again gained a high level of trust from its business partners, proven with higher satisfaction scores over its competitors for three consecutive years, according to a 2020 engagement survey of its open trade and modern trade partners. While continuously expanding its customer base, Durbell has announced its newest business partnership with Thailand’s leading snack manufacturer and distributor Premier Marketing PLC., who has authorized Durbell to handle the distribution of its TARO-branded snacks in traditional trade and Cash Van channels in the Bangkok Metropolitan Region and Thailand’s northern provinces from 2021 onwards.                  

Mr. Surachai Chonglertvarawong, Managing Director, Durbell Co., Ltd., said: “‘Customer Care’ is the heart of our business. That’s why Durbell regularly undertakes customer surveys in order to continually improve our services in response to customer needs and the changing market situation. According to the 2020 research by Infinity Insight, Durbell has gained increasingly high scores of satisfaction, loyalty and engagement from store owners and business partners compared to other distribution competitors over the last three years. This reflects our quality and service standards that new and existing partners have complete trust in, resulting in new business partnerships. This includes the leading marketer and distributor of snacks and consumer goods Premier Marketing PLC., which has selected Durbell to strengthen its distribution of TARO-branded snack products through traditional Cash Van channels in the designated areas.”                         

Mr. Piya Smutkochorn, Managing Director, Premier Marketing PLC., said: “Consumer behaviors have been changing rapidly in recent times, so it is important that we must understand their insights and be able to help them access our products as easily and conveniently as possible. Likewise, consumers’ lifestyles have been changing dramatically, especially in terms of food choice and health concerns.

As TARO products have been gaining more popularity and are seeing higher demands from a wider group of consumers, Premier Marketing PLC wants a partner with high potential like Durbell, who has an intensive network and strong relationship with beverage retailers nationwide, to strengthen the distribution of our TARO products in traditional Cash Van channels throughout the Bangkok Metropolitan Region and other 18 provinces in the north of Thailand.”        

Durbell has a mission to provide the best-in-class distribution services to its business partners in order to build strong and sustainable mutual growth and drive the Thai economy forward together.


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