Red Bull Founder, TCP Group, Successfully Holds Groundbreaking Ceremony for New Red Bull Production Base in Sichuan Province, Further Deepening Presence in Western China

29 March 2022

TCP Group held the groundbreaking ceremony for its Red Bull Drink (Sichuan) Production Base in the Neijiang Economic and Technological Development Zone. Zheng Li, Secretary of the Neijiang Party Committee, Li Dan, Deputy Secretary of the Neijiang Party Committee and the Mayor of Neijiang, Tang Nansheng, Secretary of the Party Working Committee of the Neijiang Economic and Technological Development Zone, and Panawee Akaniwan, General Manager of TCP Group Hainan Red Bull Factory attended the ceremony. Addressing the event, Zheng Li, Secretary of the Municipal Party Committee, announced the official launch of construction of the Red Bull Drink (Sichuan) Production Base. The new production facility marks a significant expansion of TCP Group’s investment in China. It is also one of the important steps being taken by TCP Group to achieve highly localized production in the country and continue to fulfill the diversified and rapidly evolving needs of Chinese consumers.

TCP Group Red Bull Drink (Sichuan) Production Base Groundbreaking Ceremony

Li Dan, Deputy Secretary of the Neijiang Party Committee and the Mayor of Neijiang, said, “The construction of TCP’s Red Bull Drink (Sichuan) Production Base will play an important role in helping to strengthen the competitiveness of Neijiang’s food and beverage industry and further accelerate its high-quality development. “Neijiang is dedicated to following the concept of always respecting, valuing, and caring for businesses, providing one-stop services that ensure every company enjoys supportive policies and dedicated personnel support. Neijiang will strive to build the Red Bull Drink (Sichuan) Production Base into the largest energy drink production hub in southwest China as well as a nationally influential center”.

TCP Group Red Bull Drink (Sichuan) Production Base Groundbreaking Ceremony

Tang Nansheng, Secretary of the Party Working Committee of the Neijiang Economic and Technological Development Zone, said, “the Neijiang Economic and Technological Development Zone, as the main host of this ambitious project, has deployed two officers to ensure strong support for the Red Bull Drink (Sichuan) Production Base. We will continue to provide high-quality service throughout the entire process from project construction to operation, following the guidance of the Central Provincial Party Committee and the Municipal Party Committee. We are committed to prioritizing this project and focusing on facilitating the industry’s high-quality development and achieving a higher level of opening up“.

As the inventors and owners of the Red Bull brand and trademarks, TCP Group always aims to cater to the needs of its local customers, delivering high-quality products and services to them and continuously energizing the future development of the Red Bull brand in China. TCP’s new Red Bull factory in Sichuan will become an important production base for the company in the country. With an investment of 1.1 billion yuan, the project will cover an area of 400 mu in total, with 300 mu for the factory and 100 mu for the supporting facilities. Together with the construction of other ecosystems, the total investment for the project is expected to reach 2 billion yuan. It is estimated that the facility’s total production capacity will reach 1.44 billion cans/year, which will be deployed primarily to cover the market in western China. At the same time, as TCP Group’s latest factory in China, the Sichuan factory will be equipped with five Red Bull production lines and supporting facilities which will be built across three phases of development, strictly following the group’s principles around sustainable development and featuring its greenest and smartest production and operational system to date.

Mr. Saravoot Yoovidhya, CEO of TCP Group, delivered video speech

In a video speech, Mr. Saravoot Yoovidhya, CEO of TCP Group, said, “As a leading Thai-Chinese enterprise which has been active in China for the past 30 years, TCP Group has always been dedicated to being ‘In China and for China,’ and we are fully committed to continue delivering positive and meaningful contributions to China’s development. At the beginning of the pandemic in 2020, we announced our commitment to invest more than 1 billion yuan in China over the next three years. This exciting new investment in Neijiang forms an important part of those plans and will play a key role in significantly expanding our company’s presence in the Chinese market. Looking ahead, TCP Group will be dedicated to harnessing our business’ competitive advantages and resources to help further support Sichuan province’s sustainable economic growth and development in the future.”

TCP Group will also leverage Neijiang’s highly strategic and advantageous location to actively participate in the development of the Chengdu-Chongqing Economic Circle, driving local job creation and facilitating continued economic development.

Panawee Akaniwan, General Manager of TCP Group Hainan Red Bull Factory, delivered speech

TCP Group Red Bull Sichuan Factory Plan

Mr. Supachai Junkeiat, President of TCP China, said, “China has always been front-and-center in TCP Group’s global ‘House of Brands’ strategy. In recent years, we have successfully deepened our presence in the Chinese market by expanding our local partnerships, establishing new production bases, setting up new representative offices, and building strong domestic teams. Today, our new green factory in Neijiang that has just launched construction is notable for marking a significant expansion of TCP Group’s investment in China. It is also the second local factory in which we have invested directly. Going forward, TCP Group is committed to working closely with all our partners in Sichuan province and beyond to build a strong, mutually beneficial ecosystem, fulfill our corporate responsibilities around always delivering a positive impact on society and the local communities where we operate, and make steadfast efforts to fully realize our vision of “Energizing a Better World For All.”

The groundbreaking ceremony was held both online and offline. Kang Jun, Chairman of the Neijiang Municipal Committee of the Chinese People’s Political Consultative Conference, Zhou Xin, Secretary-General of the Standing Committee of the Neijiang Municipal Committee, Jiang Xuefei, Luo Wandong, member of the Standing Committee of Neijiang Municipal Committee, Secretary-General of the Municipal Government, and a number of other officials from relevant municipal departments were also in attendance.

TCP Group Red Bull Drink (Sichuan) Production Base

 

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