Kratingdaeng drives partner Flash Express’ business forward, reinvigorating delivery riders with beverages and variety of promotions
Kratingdaeng, the world-class energy drink brand under TCP Group, is supporting leading logistics provider and the first Thai unicorn startup Flash Express with activities and a variety of promotions to physically and mentally energize the Flash Express delivery riders. The events started with ‘11.11 Flash Super Fast Super Energized with Kratingdaeng’ to reinvigorate the riders with Kratingdaeng drink and offer many benefits for the 11.11 Shopping Festival. TCP Group's Durbell is one of the investors in the Flash Group. More activities and benefits are also on the way soon.
Ms. Prapaipak Weigl, Global Marketing Division Director (F&B), TCP Group, said: “One of our commitments is to support our business partners. Delivery riders are essential in an e-commerce business – especially since the Covid-19 outbreak as they must work hard to keep up with the needs of customers all the time. Therefore, we have empowered them with our drink to encourage all delivery staff to work at their best.”
‘11.11 Flash Super Fast Super Energized with Kratingdaeng’ was the first activity from TCP Group to physically and mentally energize Flash Express delivery riders during the biggest online shopping festival of the year. In addition to the free Kratingdaeng drink, the delivery riders also improved their spirit of fellowship on the Kratingdaeng digital platform by sharing photos with encouraging messages. Flash Express delivery drivers are also eligible to join in other upcoming activities and benefits by simply sign up to Kratingdaeng’s official LINE account.
As the ‘House of Great Brands’, TCP Group has innovated a variety of best-selling and high-quality beverages in response to consumer needs. Kratingdaeng currently offers five products in Thailand. For energy and full-strength benefits from vitamins in one bottle, each formula is exclusively crafted to answer different consumer needs and lifestyles to live life to the fullest.
Kratingdaeng Classic
Kratingdaeng Extra ABC
Kratingdaeng Extra Zinc
Teoplex-L
Red Bull Extra
For more information on ‘Kratingdaeng’ and the TCP Group, please visit TCP website.
