Kratingdaeng launches new campaign ‘Red Bull ignites Bull’s spirit’ Maintain 10 baht retail price to support consumers
- Expressing goal to awaken positive energy for all efforts toward success
- Delivering high-quality energy drink with benefits of bottle full of vitamins
- Supporting Thai consumers by maintaining retail price of Kratingdaeng at 10 baht per bottle
Kratingdaeng, the world-class energy drink brand under TCP Group, is launching a new campaign ‘Red Bull ignites Bull’s spirit’ to awaken positive energy in people who strive to overcome obstacles and achieve success through their high-quality beverages, one bottle of which is full of vitamins. Kratingdaeng is showing that it stands by Thai people in every situation by maintaining the price at 10 baht per bottle as an expression of gratitude to customers and retailers for their continuous support of Kratingdaeng and other products under TCP Group.
Ms. Prapaipak Weigl, Global Marketing Division Director (F&B), TCP Group, said: “In the current situation, where various costs have increased – including the cost of living for consumers, Kratingdaeng would like to stand together with Thai people to overcome every challenge during this time by maintaining the retail price of Kratingdaeng at the original price of 10 baht for as long as possible to lessen the effects on consumers. We can reassure customers that we have no policy to reduce the quantity in the bottle and will continue to deliver high quality products that come with the delicious taste that Thai people love as before.”
With its commitment to be the strong ‘House of Great Brands’, TCP Group fully comprehends consumer behavior and aims to create products that fulfill the diverse needs and lifestyles of consumers. The ‘Red Bull ignites Bull’s spirit’ campaign, with the #RedBull ignitesBull’sspirit #BullspiritKratingdaeng hashtags, aims to raise positive energy for people with bull’s spirit who do not give up when faced with obstacles and who strive for success. Kratingdaeng recently launched a commercial under this campain to portray the storylines of people from different professions, including engineers, foremen, and food delivery riders, who confront unanticipated difficulties and need to solve challenges within a tight timeframe. With bull’s spirit, they are ready to take on any challenge. The film, which has been featured on both television and social media, received 6.2 million views on YouTube within a month.
Kratingdaeng is a world-class energy drink brand from Thailand and leading in Southeast Asia. Each formula is tailored to satify the diverse needs and lifestyles of consumers across all segments. It is tasty and refreshing, making it suitable for daily consumption. It contains both energy and vitamin benefits in a single bottle, with the following options available to consumers:
- Kratingdaeng Classic
The energy drink with high levels of Vitamin B6 and B12. It contributes to the normal functioning of the nervous system and brain and gives the body energy.
- Kratingdaeng Extra ABC (red cap)
This energy drink with Vitamin B12 has been specially combined with high levels of Vitamins A and C. It can enhance eyesight. It’s the taste that Thai people love*.
- Kratingdaeng Extra Zinc (black cap)
The energy drink with Vitamin B12 combines the advantages of zinc to help the body's growth.
- Kratingdaeng THEOPLEX - L
This is the first version of the Kratingdaeng energy drink, which contains a high level of vitamin B6 and vitamin B12 to support the formation of healthy blood cells.
