TCP Group announces world-class winger Sadio Mané joining Sponsor Team as a new brand ambassador

24 November 2021
  • TCP Group strengthens Sponsor’s leadership as Thailand’s number one sports drink brand with more than 90% market share
  • Sadio Mané, internationally renowned footballer, joins Virgil van Dijk as brand ambassador for #SponsorTeam campaign under slogan ‘Refresh yourself with Sponsor like international footballers’
  • This exciting announcement reflects TCP Group’s position as ‘House of Great Brands’, with variety of products and marketing activities in response to consumer behavior

TCP Group, producer of the number one sports drink brand Sponsor, welcomes its new brand ambassador Sadio Mané, a Senegalese, internationally-renowned winger. Mané joins Virgil van Dijk (a defender, who was appointed Sponsor’s brand ambassador in 2020) for the #SponsorTeam campaign, which has the slogan ‘Refresh yourself with Sponsor like an international footballer’. This exciting announcement reflects TCP Group's commitment to being the ‘House of Great Brands’, where an excellent beverage and snack portfolio responds to a wide range of consumers on a global scale, bringing in upcoming creative online campaigns that capture consumer behavior and trends.

Ms. Prapaipak Weigl, Global Marketing Division Director (F&B), TCP Group, said: “Sponsor has led Thailand's sports drink category since its launch in 1985, and has secured a 90% market share. As the indisputable market leader, we want to revitalize the sports drink category with the #SponsorTeam campaign, encouraging people to continue their active lifestyles while feeling refreshed with Sponsor. The two brand ambassadors will solidify our #SponsorTeam as they reflect Sponsor’s diverse highlights. While Virgil van Dijk represents strength and a ready-to-go attitude, Sadio Mané embodies strength, swiftness, and philanthropy, all of which are traits that Sponsor stand for. We hope that people will join in the upcoming activities and drink Sponsor anytime they need a refreshment.”

The sensational winger Sadio Mané said: “I’m glad to be a part of #SponsorTeam, as Sponsor is the leading sports drink in Thailand and continuously supports athletes at all levels from amateur to professional, and those with active lifestyles. It’s also exciting to be working off the pitch with my teammate Virgil van Dijk and I’m looking forward to collaborating with the team on this campaign. Remember: if you sweat, we’re the same team!”

As the ‘House of Great Brands’, which understands consumer behavior and current trends, TCP Group is focusing its marketing communications on online channels to strengthen Sponsor as a sports drink brand for everyone. The #SponsorTeam campaign ‘Refresh yourself with Sponsor like an international footballer’ kicks off with teasers of the new brand ambassador on Sponsor’s official Facebook page and YouTube channel, as well as the brand ambassadors’ Instagram posts. Fans can also use the ‘Sponsor Team’ Instagram filter to appear in the same photo as Van Dijk and Mané, or the ‘S Hair’ Instagram and TikTok filter to add a gold highlight in the shape of an ‘S’ to their hair. More exciting activities and challenges are on the way.

Sponsor is Thailand's most popular sports drink. It restores water and minerals lost from the body, and aids in sweat recovery making it ideal for professional athletes, sports enthusiasts, and all active individuals. Sponsor is available in a 250 ml glass bottle for 10 baht and a 325 ml sleek can for 13 baht, while Sponsor Go is available in a 420 ml bottle for 15 baht and provides the refreshing original flavor in a new and larger portable bottle. Both are available at 7-Eleven and many other participating stores across the country.

To join #TeamSponsor and discover more about Sponsor's and TCP Group's activities, visit www.facebook.com/Sponsorthailand or www.tcp.com.

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