TCP Group shakes up the herbal energy drink market, introducing “Somplus Super” – the first brand in Thailand to combine 3 beneficial herbal ingredients with energy drink for maximum value
- Introducing ‘Somplus Super’, the first new energy drink in Thailand to combine all 3 premium Asian herbal ingredients: 100% Korean ginseng, black galangal, and Lingzhi mushroom, and offer maximum value for money within one bottle.
- Integrated marketing communications strategy: partnering with existing brand ambassador “Jintara Poonlarp” - the renowned Thai pop-country singer, to represent hard-working consumers who are health-conscious.
- Aiming for 250-million-baht sales from Somplus Super within the first year, while pushing forward the income from Somplus drinks to be worth 1,000 million baht in 3 years.
TCP Group is reinforcing its leadership in energy drink business by continuing to develop products that meet the needs of consumers with the launch of “Somplus Super”, a herbal energy drink that combines the best 3 herbal ingredients of Asia. The new formula is the first brand in Thailand to include 100% genuine Korean ginseng (The Korean Herb), black galangal (The King of Thai Herbs), and Lingzhi mushroom (The King of Chinese Herbs), as well as vitamin A to support eyesight, and vitamin B12 to support the functioning of the nervous system and brain, all in one bottle. The product addresses the needs of consumers in the workforce who are looking for energy boost as well as nourishment to enable them through a hard-working day. The company also continues to collaborate with Thai popular-country singer “Jintara Poonlarp”, the well-loved presenter to embody the image of hard-working consumers who are health-conscious with an aim to increase sales of Somplus Super to reach 250 million baht within the first year.
Mrs. Prapaipak Weigl, Global Marketing Division Director (F&B), TCP Group, said: “Over the past year, the herbal energy drink market has shown a steady growth despite the decline of the energy drink market in Thailand. This market segment tends to continue growing, partly driven by ‘Somplus’, the energy drink with 100% pure Korean ginseng extract launched last year. This reflects TCP Group’s understanding of consumer behavior throughout over 60 years of experience, and the company’s intention to become ‘House of Great Brands’ that always innovates to meet the needs of consumers of all ages.”
“TCP Group would like to extend the success of ‘Somplus’ with the launch of ‘Somplus Super’, the first herbal energy drink in Thailand that combines the best 3 Asian herbal ingredients and vitamins at an outstanding value. The company is confident that the new product will serve the needs of breadwinners who are consistently looking for energy boost as well as nourishment to overcome their daily challenges and work strains. ‘Somplus Super’ is set to achieve 250-million-baht sales within the first year,” Mrs. Prapaipak continued.
‘Somplus Super’ will be supported by 360-degree marketing communications throughout the year and continuing to leverage the well-loved country singer ‘Jintara Poonlarp’, as the brand ambassador, thanks to her previous success on ‘Somplus’. The new product is expected to successfully appeal to the mass market of all age groups across Thailand, particularly in the Northeast which is the brand’s stronghold. With marketing communication activities covering both offline and online media for a widespread awareness such as TV and online ads, radio, point-of-sale, and in-store media. Consumers will also benefit from ‘Somplus’ Facebook activities and point accumulation program on the brand’s LINE Official Account ‘@somplus’. Somplus Super will also be giving away product samples nationwide.
‘Somplus Super’ is enriched with the best 3 herbal ingredients of Asia: 100% genuine Korean ginseng, black galangal, and Lingzhi mushroom. The formula also combines vitamin A to support eyesight, and vitamin B12 to support the functioning of the nervous system and brain. Delicious and fragrant with premium herbal and honey tastes, Somplus Super energizes and nourishes in one go. The product comes in 95-ml bottle at 10 baht at 7-Eleven stores and participating retailers nationwide.
