Durbell energizes its “Partner-Retailer” growth and readiness to overcome economic challenges Takes a proactive approach by leveraging its business through its “Understand-Access” strategy

Durbell, a TCP Group company and one of Thailand’s leading consumer goods distributors with over 21 years in experience, is maintaining a leadership position by leveraging its business through its “Understand-Access” key strategy elevating sustainable growth for its business partners while emphasizing the goal of “Energizing a Better World for All” dealing with the economic challenges in 2023.

Mr. Surachai Chonglertvarawong, Managing Director of Durbell Co., Ltd., said, “Up to now, Durbell has adjusted its business plan with a focus on investments in technology and system developments along with effective utilization of Single View Customer Data to create engagement and growth for stores, proven by the highest scores we received against our competitors in product distribution. Moreover, customer engagement surveys show that the scores have increased every year. The latest survey results conducted at the end of 2022 covered three aspects: The satisfaction score increased from 89 to 99 percent, loyalty increased from 95 to 99 percent, while engagement increased from 91 to 97 percent. Additionally, Durbell continues to prioritize our concept of caring for partners and retailers through our key “Understand-Access” strategy, aiming to drive our business towards an omnichannel ecosystem that provides a complete range of services covering all sales channels.”

Understand

Durbell is reinforcing its expertise by distributing a complete range of products to its partners. From upstream to downstream, Durbell is not just a product distributor, but also a professional consultant that has recently added innovative tools to build a better understanding for stores, helping to increase strength among partners and retailers, which include:

1. The TCP Connect Mobile Application: This technology better utilizes data to perform sales analysis, and more precisely plan sales and marketing programs.
2. Customer Engagement Survey: Durbell conducts regular customer satisfaction, loyalty, and engagement surveys to analyze and identify problems found in services and continuously make customer service improvements. This allows Durbell to gain a deeper and better understanding of stores and the market.
3. The “GT Partnership” Program: Designed to increase both capabilities and competitiveness amid the current economic challenges by analyzing data to create business plans with participating stores and promote communications and follow-up to drive various campaigns for the stores. It also improves competitiveness through knowledge sharing among shop owners, both online and offline, and provides consultations with Durbell’s team of specialists along with a complete range of information.

Access

Durbell continues to integrate businesses through its omnichannel approach to ensure access to all channels and needs, in addition to providing complete services from the source until the product is delivered to consumers through building new service channels that meet market demand and consumer behavior which is always changing, including:

• Durbel B2B Online: Provides convenience, communications and the ability to order products from anywhere, anytime via its LINE platform or tele-sales services from the customer service center and customer service teams at any branch with additional services available from regular sales teams.
• The Pre-order Team: A motorcycle unit increases the delivery speed of every order reaching a wider area more frequently.
• Virtual Distribution Service: Increases sales opportunities for some high-value or large-sized items that are not regularly sold in stores but are in high demand. These can be ordered through Durbell’s online B2B or pre-order team which will deliver the product to partners-retail stores as needed.

In addition, Durbell offers a vending machine channel (beverage vending machine), logistics service (fulfillment), warehouses to provide storage, sorting, packing, and the delivery of products, co-packing services, as well as onsite promotional activities in the communities, markets, and in all types of retail stores to increase efficiency and provide complete services with partners.

“Currently, Durbell has about 170,000 stores nationwide, offering both online and offline channels, and a network of partner stores which accounts for 35% of the total number of retail stores in Thailand, with a 21% increase in store access within the past two years,” said Mr. Surachai.

Interesting facts about Durbell

• 2 main distribution centers and 23 branch offices providing service coverage across Thailand, making it possible to quickly deliver within 24-26 hours, which is considered the shortest duration.
• 170,000 stores covering retail, wholesale, convenience, and modern trade stores nationwide, both online and offline, comprising more than 4,000 wholesale stores, a network of 20,000 modern trade stores, and more than 140,000 retail stores and mobile transport units.
• More than 800 transport vehicles and around 500 sales team specialists that can reach anywhere in Thailand.
• Providing products from partners outside of TCP Group: Durbell distributes products for TCP Group and other partners, whether they are small businesses or large organizations both through distribution and 3-4-5 PL logistics services, such as Ovaltine, Preaw Coffee, Sappe, Anlene, Scotch, Mitr Phol, Taro, Beng Beng, Kopiko, Choki Choki, Gumi Gumi Jelly, Mix Biscuit Sticks, Tummour Fermented Fish Sauce, and Kolbadent Toothpaste. Currently, non-TCP business partners make up a 25%

Durbell, a TCP Group company, is driven to achieve its goals of “Energizing a Better World for All,” by enhancing its distribution capabilities through a better understanding and capacity to access every area, and by responding to all needs. In addition, the company will always stand side-by-side with partners-retailers to deal with the economic challenges in 2023 together.

For further details, visit TCP Group’s website and Durbell’s website.