Kratingdaeng kicks off the “Trust Your Energy” global campaign to enhance brand love and energize the new generation Launches the “Kratingdaeng, Your Fortune, Your Choice” promotion for a chance to win over 7 million baht in prizes
TCP Group, the manufacturer and distributor of Kratingdaeng, an energy drink with the No. 1 market share in Southeast Asia, is building on its success by launching a strategy to build brand love and provide a positive consumer-centric experience. Kratingdaeng is improving its brand image by expanding its customer base with the Bull spirit to a new generation through the “Trust Your Energy” global campaign, energizing consumers so they can reach their goals in every activity powered by Kratingdaeng drinks packed with premium quality vitamins.
This campaign includes the “Kratingdaeng, Your Fortune, Your Choice” promotion demonstrating TCP Group’s heartfelt appreciation. The promotion is offering participants the chance to win a fortune by selecting their preferred prizes. Winners can choose from cars, gold, or their dream gadgets, with 3,090 prizes totaling more than seven million baht to be given away via Kratingdaeng's LINE Official Account from March 15 - June 15, 2023.
Ms. Prapaipak Weigl, Global Marketing Director (F&B) of TCP Group, said, “We understand the needs of young people with active lifestyles who are always on the move. However, they still need power in pursuing their passions and fully achieving their goals. As an energy drink, Kratingdaeng is focusing on the needs of these consumers with the launch of our latest global advertising campaign, “Trust Your Energy,” in countries around the world, encouraging everyone to believe in their power to achieve their goals, together with delivering high-quality products with a range of health benefits from vitamins, reinforcing our position as a preferred global brand.”
Kratingdaeng’s primary advertising campaign, “Trust Your Energy,” is promoting the brand's consumer-centric positioning through integrated and up-to-date online and offline advertising channels, portraying the lifestyles of the new generation, who are determined in pursuing their activities. The campaign also taps into several micro-moments, demonstrating how each requires the power to succeed. Kratingdaeng is a beverage that helps to energize every moment, from big missions or simple actions that occur in everyday life.
This includes the transformation of numerous online and out-of-home advertising into energy-filling spaces with the opening of Hub of Energy. Communications messages will be customized by a specific online advertising medium (Online Targeted Ad) based on the moment they appear, at various time periods, and the target group segment. Messaging on digital billboards in different districts will also be adjusted to reflect the different micro-moments, for instance, “Get to work early in the morning to complete today’s mission," etc., in addition to planning on-ground activities to help energize the target group to trust their power so that they can accomplish their goals.
Kratingdaeng would like to thank its customers for their ongoing supports with the “Kratingdaeng, Your Fortune, Your Choice” promotion offering big giveaways to lucky winners who can choose automobiles, gold, and gadgets, at a total value over seven million baht. This easy to join promotion does not require sending in bottle caps to win a traditional lucky draw format, simply add Kratingdaeng's LINE Official Account to your friends list.
Join this promotion for your chance to win one of six prize draws from March 15 - June 15, 2023. The lucky winners will be announced on Kratingdaeng’s Facebook page and LINE Official Account.
Kratingdaeng in glass bottles is now available in four formulas:
- Kratingdaeng Classic: An energy drink with a high level of Vitamin B12 which helps with the normal functioning of the nervous system and brain, a high level of Vitamin B6 which supports the normal formation of red blood cells, along with 800 mg of taurine.
- Kratingdaeng Extra ABC (red cap): An energy drink with a high level of Vitamin A which contributes to the maintenance of normal vision, high levels of Vitamin C and Vitamin B12, along with 800 mg of taurine.
- Kratingdaeng Extra Zinc (black cap): An energy drink with a high level of Zinc which supports the body’s growth, a high level of Vitamin B12, along with 800 mg of taurine.
- Theoplex-L (Kratingdaeng small bottle): Kratingdaeng's first energy drink with a high level of Vitamin B6 which supports the normal formation of red blood cells, along with 850 mg of taurine.
