“Ready” believes in the power of women Let’s celebrate all of their achievements on International Women's Day

"Ready," a brand under TCP Group and the leader in the premium energy drinks market for a new generation of women, would like to spread positive energy to all women on International Women's Day by launching a new campaign, "The Power of Women is Immense," encouraging them to be proud of themselves and their achievements, no matter how big or small, while also showing that “Ready” is always there to empower them to do their very best.

Ms. Prapaipak Weigl, Global Marketing Director (F&B) of TCP Group, said, “Ready is a brand that has stood with women for over 15 years, understanding the needs and challenges that they must face to prove themselves. We, therefore, want to further empower women so they feel pride, especially nowadays as ‘willpower’ is more important than ever. Empowerment and seeing their value in everything, including small actions, can make everyone happier and allow women to reach their ultimate goals.

On the occasion of International Women's Day, "Ready" launched "The Power of Women is Immense" campaign, inviting successful women in different industries such as Bright-Pitchayatan, Pat-Napapa, Goy Arachaporn, Coach Dao from the Fit Kab Dao page, and Tu-Soundtiss, a beauty blogger, to provide inspiration and join in the celebration of success reflecting The Self Achiever in the style of "Ready."

For this International Women's Day on March 8, "Ready" wants to join forces in supporting all accomplishments of women. "The Power of Women is Immense" campaign will give positive energy to women through online advertisements, television spots, and video content featuring successful female role models sharing their achievements in their own unique styles.