Sponsor makes a bold move to conquer the sports drink market Presents two Thai female volleyball players, “Pure-Bumbim,” as brand ambassadors to energize and refresh everyone to the ultimate challenges

10 March 2023

TCP Group, the manufacturer of “Sponsor,” the number one sports drink with a long-standing market share of over 90%, aims to continuously capture the champions position by generating engagement and stimulating sales through integrated sports marketing. Sponsor has signed two volleyball players from the Thai national team, "Pure-Ajcharaporn Kongyot and Bumbim-Chatchu-On Moksri," as brand ambassadors to refresh and energize everyone in tackling the ultimate challenges and enhance the brand image of "Sponsor, an electrolyte drink for Thai athletes at the international level.”  

Ms. Prapaipak Weigl, Global Marketing Director (F&B) of TCP Group, said, As people get back to their regular routines, the market for sports drinks has been bustling this year. Exercise and sporting events have fully recovered, resulting in an increase in sports drink sales in Thailand by more than 13% over the previous year. We are confident that we will continue to grow and maintain our strong leadership and consistently support numerous sports events throughout the year energizing and refreshing our existing consumers in all of their activities, while expanding the market to a new generation. We have two new brand ambassadors this year, Pure and Bumbim, who are not only the favorite athletes of Thais but also promote Thailand’s recognition around the world. This also corresponds with Sponsor's DNA and TCP Group’s position as the ‘House of Great Brands,’ producing high-quality beverages that respond to a variety of consumer demands on a global scale.”

"Sponsor" has been a sports drink pioneer in Thailand since launching 1985, and was designed to be a drink for athletes, people who love to exercise, and those who sweat throughout the day doing their activities, eventually becoming a market leader with a decades-long dominance in sales in Thailand. Part of Sponsor’s success is applying its “sports marketing” strategy. Sponsor is committed to promoting a variety of sports, including jogging, basketball, football, badminton, and takraw, among others, encouraging Thais to exercise and promote their health and physical fitness. Sponsor also helps in understanding the advantages of electrolyte beverages in refreshing and revitalizing the body by replenishing minerals and water lost through sweat, in addition to supporting the body’s recovery and improved muscle function.

This year, Sponsor signed two star athletes from the Thai national team, "Pure-Bumbim," who have achieved an outstanding performance as becoming volleyball players in the international arena, to inspire and energize everyone to exercise more. They will appear in brand new TV spots and online campaigns, with the tagline "Refreshed for the Ultimate Challenges," which are set to be distributed through all media, including Sponsor’s social media channels such as Facebook, Instagram, YouTube, and TikTok.

Sponsor is boosting the market with its special “Sponsor, Ultimately Refreshing, Win Millions across Thailand" double lucky draw promotion starting with a chance to win a gold necklace or an iPhone 14, and progressing to the grand prize of a gold medal worth one million baht. Participants are eligible to win a total of 241 prizes worth five million baht. Join in the fun, just drink Sponsor and submit the code found under the lid, label, or the can's ring to Sponsor's Line Official Account between March 16-July 15, 2023.

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