At a time when the world is constantly changing and many people are running low on energy; TCP Group continues to believe that the power of people is the driving force behind growth and progress. Every meaningful change begins with people who believe in themselves and choose to keep moving forward, even in challenging times. To mark its 70th anniversary, TCP Group is bringing its “TCP 70 Years: Energizing it Forward” campaign to life through “7 Real Stories, 7 Inspirations,” sharing the journeys of individuals from diverse backgrounds whose potential has been recognized and supported by TCP. Their stories reflect a shared belief that, with opportunities and encouragement, people can overcome challenges, move forward, and create positive impact for society and the environment. The campaign also invites people to discover the energy within themselves through the “Check Your Energy to Move Forward” interactive quiz, which helps participants explore what drives them forward each day. This extends to the “Share Your Energy, Support Our Volunteers” activity, where every share contributes to beverage donations for citizen disaster-response volunteers through the Mirror Foundation, turning small acts of participation into positive energy for society.

Ms. Arjaree Suwangool, Corporate Affairs & Communications Department Director of TCP Group said: “We have always believed that the power of people is an important force that drives both society and businesses forward. For decades, TCP Group has been delivering that energy through our beverage brands, including Kratingdaeng, Red Bull and Sponsor, which have stood alongside people throughout different moments in their lives—whether they need energy for work, exercise, new beginnings, or overcoming challenges. We do not aspire to be merely a brand that people remember. We want to be a brand that connects with people through meaningful values and inspiration. Through the ‘TCP 70 Years: Energizing it Forward’ campaign, we reaffirm our commitment to supporting people in different roles—from employees and entrepreneurs to communities and individuals who want to create positive change in their own way. We believe that meaningful growth is growth that moves forward together with people and society”

Through the “7 Real Stories, 7 Inspirations” content series under the campaign, TCP Group highlights the journeys of individuals from diverse backgrounds whose lives have been energized by opportunities, encouragement and belief in their potential. Their stories reflect the campaign’s core message that when people are energized to move forward, they can overcome challenges, unlock new possibilities and inspire positive change for society and the environment.

• Energizing Passionate People Forward – The story of a working individual pursuing life goals with determination for his family, supported by Kratingdaeng in providing the physical energy needed to move forward every day. The story reflects the same spirit as the brand’s “Energizing Thais Forward” campaign.
• Energizing Green-Minded People Forward – The story of a young changemaker inspiring environmental responsibility through participation in the TCP Spirit volunteer program.
• Energizing Entrepreneurs Forward – The story of a local entrepreneur who successfully transformed a family business to thrive amid changes in the retail landscape through the Durbell Successor Program.
• Energizing Society Forward – The story of a healthcare professional expanding access to eye-care treatment in remote communities, supported by TCP Group through medical equipment donations that help improve quality of life.
• Energizing Community Developers Forward – The story of volunteers driving waste management and environmental initiatives within their communities.
• Energizing Communities Forward – The story of a community leader working to improve quality of life in Bang Taen subdistricts, Prachinburi province, through participation in the “TCP Embracing Thailand's River Basin” project.
• Energizing Career Builders Forward – The story of a TCP employee who stepped outside their comfort zone to unlock their full potential and continue growing both personally and professionally.

Through the campaign, TCP Group aims to engage consumers through a range of online, offline and on-ground activities that encourage people to reconnect with the power within themselves. The “Check Your Energy to Move Forward” interactive quiz offers a fun and accessible experience that allows participants to discover what drives them forward each day and share their results on social media. The initiative is further extended through the “Share Your Energy, Support Our Volunteers” activity, where every share contributes to the donation of beverages from TCP Group brands—including Kratingdaeng, Red Bull, Sponsor and Puriku—to disaster-response volunteers from the Mirror Foundation.

TCP Group is also supporting ThinkFest 2026 in Ari, Bangkok, from 29–31 May 2026. The event provides a platform for exchanging ideas, inspiration and conversations among people from diverse backgrounds. It reflects the shared belief between TCP Group and ThinkFest that no matter how rapidly the world changes, people can always discover their own source of energy and continue moving forward in their own way. Together, these initiatives reflect TCP Group’s commitment to building a brand that is meaningful to people through stories, activities and experiences that help energize hearts, inspire action and create positive impact for society.

Beyond the campaign, At the same time, TCP Group continues to advance its purpose of “Energizing a Better World for All” by driving business growth alongside value creation for the economy, society, communities and the environment. Most recently, TCP Group became the first Thai-founded beverage company to achieve Alliance for Water Stewardship (AWS) Core certification at its Prachinburi Plant. The certification reflects the company’s commitment to responsible water stewardship through collaboration with stakeholders across the Bang Pakong River Basin. TCP Group also continues to support the next generation of entrepreneurs through the Durbell Successor Program, helping businesses strengthen their capabilities and prepare for growth in a rapidly changing world.

“For 70 years, TCP Group has believed in the power of people, and we will continue energizing people to move forward. Because when people have the energy to keep going, society and the nation can move forward as well,” Ms. Arjaree concluded

Discover the inspiring journeys behind “7 Real Stories, 7 Inspirations” on YouTube and Facebook, and uncover the power that drives you forward every day through the “Check Your Energy to Move Forward” interactive quiz.

• YouTube: https://www.youtube.com/watch?v=1v8uzVQBIFU
• Facebook: https://www.facebook.com/reel/844941121541252
• Interactive Quiz: https://70years.tcp.com/