TCP Group drives “Sponsor” through its Sport Marketing strategy, reinforcing the brand’s role as a longstanding supporter of Thai sports for over 40 years, standing alongside athletes, fans, and the Thai people. Sponsor continues to bring world-class sporting experiences to Thai audiences, delivering thrills, excitement, and unforgettable moments in every match. Most recently, Sponsor joined as an official partner of the “FIVB Women’s Volleyball World Championship 2025”, held at the Hua Mak Indoor Stadium from 22 August to 7 September 2025, reaffirming its leadership in the sports drink market along with its commitment to energizing active lifestyles under the concept “Fresh and Forward in a Variety of Sports”.

(Mr. Varawut Pongchinpak, Chief Commercial Officer - Thailand of TCP Group)

Mr. Varawut Pongchinpak, Chief Commercial Officer - Thailand of TCP Group said “For Sponsor, sports is not just about competition–it is a stage for inspiration that connects people. We are committed to creating experiences where everyone can feel the energy and refreshment of Sponsor through a wide range of sporting activities, from national tournaments to bringing world-class events closer to Thai fans. This year, Sponsor continues to support emerging sports and develop activities that resonate with the lifestyles of younger generations, delivering fun and engagement that truly elevates Thailand’s sporting experience.”

“Sponsor” and Its 40-Year Legacy in Thai Sports

As the leading sports drink in Thailand, Sponsor has been a trusted companion of athletes and fans of Thai sports for more than four decades, bringing refreshment and winning hearts nationwide while maintaining its position as the market leader. Sponsor supports and elevates sports at every level–from youth and health enthusiasts to professional athletes. It is also committed to bringing world-class sporting experiences closer to Thai fans through its Sport Marketing strategy, driven by two key pillars

1. Sponsorship Marketing through four key categories:
   • Basketball: Sponsor has supported and hosted major tournaments such as the 3x3 UTCC Championship 2024 and FIBA 3x3 Sponsor | Red Bull Champions Cup 2025. As the first brand to support 3x3 basketball even prior to its popularity, Sponsor has provided fans with first-hand experiences, reinforcing its forward-looking vision and pioneering role in the sports drink market.
   • Badminton: Sponsor has supported leading national clubs such as Banthongyord Badminton School and T.Thailand Badminton Club, as well as empowering Thai athletes like Kunlavut Vitidsarn and Ratchanok Intanon who have brought pride and recognition to Thailand through their outstanding achievements on the international stage.
   • Running: Sponsor has consistently supported both short and long-distance running events this year, including national marathons such as the Bangsaen42 Chonburi Marathon and Amazing Thailand Marathon Bangkok.
   • Volleyball: A longstanding supporter of world-class volleyball, Sponsor was the first Thai brand to help bring the Volleyball Nations League (VNL) Finals to Thailand in 2023 and continues its commitment with this year’s FIVB Women’s Volleyball World Championship 2025.
2. Sport Event Marketing – Sponsor is committed to creating shared experiences and encourage healthier lifestyles with consumers, leading to the upcoming “TCP–SPONSOR RUN: RUN TO REFRESH” with the aim to “Energize and Refresh” the world and life. The event will take place on Sunday, November 2, 2025, at the National Stadium of Thailand. Interested participants can find more details on the official Facebook: TCP Group

Creating Unforgettable Moments for Thai Sport Fans at the FIVB Women’s Volleyball World Championship 2025

Recently, Sponsor joined as an official partner of the FIVE Women’s Volleyball World Championship 2025, taking place from August 22 to September 7, 2025, at Indoor Stadium Huamark. Under the #Sponsor’sNo1CheeringSquad campaign, Sponsor also brought together iconic guests including former Thai national volleyball star “Pleumjit Thinkaow”, renowned actor and TV host “Rusameekae”, and passionate volleyball enthusiast and TV host “Aim-Witthawat”. Sponsor also enhanced fans’ experience with its interactive booth including a Photogenic Zone, a volleyball spike challenge, and other activities that brought energizing and exciting experiences throughout the tournament.

Sponsor is currently the number one sports drink in Thailand with over 90% market share, reaffirming its industry leadership through a diverse portfolio designed to meet the needs of all consumers. They include Sponsor Original–the iconic formula trusted for every activity for over 40 years; Sponsor Go 0% Sugar–the original taste with zero sugar, catering to modern, health-conscious consumers; and Sponsor Isotonic–a quick-refresh, low-sugar formula tailored for athletes and active individuals seeking instant refreshment anytime, anywhere. These innovations reflect TCP Group’s purpose of “Energizing a Better World for All”, empowering everyone to live life to the fullest.