“TCP-SPONSOR RUN: RUN TO REFRESH” - A Refreshing Running Event Set to Energize Thais, and Refresh the World, Refresh Life with “Sponsor” by TCP Group
Supachalasai Stadium was transformed into a "Space of Refreshment" as TCP Group joined hands with "Sponsor," the number one sports drink in Thailand to host the "TCP-SPONSOR RUN: RUN TO REFRESH." Under the concept "Refresh Fast, Go All Out: Refresh the World, Refresh Life," the running event invited athletes and active-lifestyle enthusiasts to energize their bodies and minds while contributing to a better world.



This year, TCP Group and Sponsor elevated the experience to be "Fresher than Ever" with real-time stats photo stations, the chance to run alongside Thailand's top athletes, 3R-based waste management, and isotonic ice cream specially crafted just for this event. Every touchpoint was thoughtfully designed to showcase the power of TCP Group and Sponsor in delivering a refreshing and sustainable experience—for people, for society, and for the planet.

(Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group)
Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group, said, “The refreshing power from this run is not only about physical energy—it is about the power to ‘refresh’ the world and our lives together. We were truly delighted to see everyone come out to run despite the rain, because that spirit of positivity is the real strength of Thai people. This event is not simply a health activity; it is a platform where we inspire each other and share real refreshment. TCP Group believes that when people refresh themselves, the world becomes fresher with them.”




Despite a light drizzle, the atmosphere at the "TCP-SPONSOR RUN: RUN TO REFRESH" was charged with the energy of thousands of runners who participated in both the 5-kilometer Fun Run and the 10-kilometer Mini Marathon. It was a clear reflection that nothing can stop the refreshing spirit of Thai runners. The event delivered a full refresh-from-start-to-finish experience through three core pillars:
- Refresh & Forward: Energizing runners to stay fresh, keep moving, and reach their peak. Led by “Sponsor,” participants stayed fresh along the course with “Sponsor Isotonic,” a low-sugar electrolyte drink for athletes and people with active lifestyles. As an "Isotonic Drink", it helps the body rehydrate quickly and comes in a PET bottle with a tethered cap to reduce waste leakage and improve recycling efficiency. Participants also had the chance to clock their stats alongside Thailand's top athletes, including men’s single badminton world champion and Olympic silver-medalist View–Kunlavut Vitidsarn, mixed doubles badminton world champion Popor–Sapsiree Taerattanachai, Thai women's national volleyball team legend Nhong–Pleumjit Thinkaow, and Thai national cycling team member for the 2024 Olympics Frame–Thanakhan Chaiyasombat. Celebrity runners who love running, including Pon–Nawasch Phupantachsee and Cookie–Yada Suwanpattana, also joined the run and encouraged fans at the event.
- Refresh the World: Returning refreshing power to the planet. This commitment was brought to life through running shirts made from recycled plastic packaging, while winners of the 10-kilometer category received a special eco-friendly trophy paired with an air-purifying plant. The event implemented 3R waste management—Reduce, Reuse, Recycle—to optimize resource use and minimize environmental impact. Importantly, the run aimed for Zero Waste to Landfill, ensuring no waste ended up in landfills and reducing greenhouse gas emissions, in line with the goal of making the event truly Net Zero. Meanwhile, all plant-fiber food packaging used at the event was collected and delivered to Gracz for composting into nutrient-rich soil, which will be given to the Royal Forest Department for seedling cultivation—helping regenerate forests, capture greenhouse gases, and restore nature sustainably.
- Refresh Lives: Passing on refreshing power to people and society. The event passed on refreshing power to society in collaboration with sustainability partners. Used packaging and materials were collected and sent for recycling with part of the materials upcycled into new items to support those in need, improving the quality of life. Key sustainability partners include GC YOUTURN, Aluminum Loop, BS Glass Recycling Company Limited (BSR), Saeng Charoen Grand Company Limited. (SC GRAND), and Biodegradable Packaging for Environment Company Limited (BPE) or Gracz.

The "TCP-SPONSOR RUN: RUN TO REFRESH" event marks another significant year-end milestone for TCP Group, channeling positive energy to people and society. Every step taken at the event not only boosted personal well-being but also reflected a deep commitment to creating environmental balance, aligning with TCP Group's purpose of "Energizing a Better World for All," so that every life and every space can truly be refreshed together.