On January 16, 2026, the “First Beijing Trademark & Brand Gala,” hosted by the Beijing Trademark Association, was held in Beijing. As an important measure to implement the national and Beijing municipal plans for trademark and brand development, this ceremony, themed “Enhancing Trademark Value and Building a Brand Capital,” attracted leaders from government departments, experts, scholars, and representatives of well-known trademark and brand enterprises, creating a high-level platform for authoritative exchange and centralized display of “Capital Brands.” TCP Group was invited to attend, and its Red Bull brand, based on its outstanding practices and leading role in trademark protection and brand development in China, was successfully selected for the 2025 “Key Trademark Protection List of Beijing.”

TCP Group’s Red Bull Brand was selected for the 2025 “Key Trademark Protection List of Beijing”

Judicial Safeguards Brand Development, Trademark Protection Empowers Enterprise Growth

With the rapid growth of China’s food and beverage industry, trademarks—an important form of intellectual property—have become an increasingly decisive factor in market competition. Since Chaleo Yoovidhya, founder of the TCP Group, established the first Red Bull factory in Hainan in 1993, the Red Bull brand has been deeply rooted in the Chinese market for more than three decades. As the founder and owner of the global Red Bull brand and the “Red Bull” trademark, the TCP Group has become a witness to, participant in, and beneficiary of China’s steadily strengthening intellectual property protection regime.

In recent years, with the in-depth implementation of the Outline for Building an Intellectual Property Powerhouse (2021–2035), China has accelerated the establishment of an end-to-end trademark protection system in which judicial protection, administrative enforcement, and platform governance work in concert. Through key measures such as improving laws and regulations, strengthening trademark registration and administration, cracking down on infringement, and advancing trademark and brand development, China is fostering a rule-of-law-based, internationalized, and facilitative business environment for multinational enterprises, including TCP Group.

On December 21, 2020, the Supreme People’s Court rendered a final judgment in the “Red Bull” trademark ownership dispute, confirming that TCP Group holds independent and complete ownership of the “Red Bull series trademarks.” In April 2021, the Supreme People’s Court selected the case as one of the Top 10 Intellectual Property Cases of 2020, clarifying the legal boundary between trademark assignment and licensed use and setting an important example for protecting intellectual property, safeguarding the lawful rights and interests of foreign investors, and improving the business environment. In its report delivered on October 21, 2021 to the Standing Committee of the National People’s Congress, the Supreme People’s Court specifically noted that hearing the “Red Bull” trademark ownership dispute in accordance with law protected the legitimate rights and interests of foreign enterprises—encouraging more foreign companies to resolve IP disputes through Chinese courts and making China an increasingly trusted preferred forum for international IP dispute resolution. At the 2025 China International Trademark & Brand Festival (CTF 2025), TCP Group’s legal team systematically summarized three practical takeaways from Red Bull’s trademark rights protection efforts and was honored with the “Outstanding Contribution Award 2025.” The final judgment by the judiciary, together with the recognition from industry authorities and leading institutions, continues to translate into strong momentum for TCP Group to deepen its presence in China and further invest in local development.

Significant Investment Strengthens Regional Economic Growth

Against the backdrop of China’s high-quality economic development, TCP Group has both participated in and witnessed the continued expansion of the country’s consumer market. Since the start of the 14^th Five-Year Plan, the Red Bull brand has further deepened its footprint in China, with cumulative investment reaching RMB 4.36 billion—underscoring TCP Group’s long-term commitment to the market through concrete action. A flagship milestone is the Red Bull beverage (Sichuan) production base—recognized as a “model of Sichuan–Thailand economic and trade cooperation”—which commenced operations in 2023. In 2025, Phase II added two intelligent production lines, taking the project into a new stage of scaled and integrated operations and further strengthening TCP Group’s regional supply capabilities. Meanwhile, the Red Bull beverage (Guangxi) production base also commenced operations in 2025, leveraging its strategic location to serve as a key hub linking China and ASEAN, and injecting fresh momentum into the expansion and upgrading of Belt and Road trade cooperation.

The Red Bull beverage (Sichuan) production base is hailed as a “model of Sichuan-Thailand economic and trade cooperation”

Promoting Cultural Exchange and Fostering New Soil for Sino-Thai Friendship

As a pioneer in the energy drink industry, the TCP Group delivers not only proven products but also a sustained commitment to nurturing a healthy and vibrant consumer ecosystem. In response to the growing trend of personalization and segmentation in China’s consumer market, the Group has adopted a dual-driven approach of “scenario-based marketing + brand spirit empowerment,” integrating Red Bull’s core value of “Always Challenging and Overcoming Limits” with cultural elements that resonate with young people. Through ongoing sponsorship of the China University Basketball Association (CUBAL), marathon events, and support for sports initiatives such as the Business School Desert Adventure, the Group helps advance the popularization of the national fitness culture. Meanwhile, the “Very Thai” music festivals held in Changsha, Chengdu, and Guangzhou create cross-border experiences that energize youth engagement and unlock regional consumption potential—offering the industry a practical reference for exploring new “brand + culture” marketing models.

TCP Group’s Red Bull brand unlocks regional consumption potential through the “Very Thai” music festival

TCP Group advances deeper and more practical China–Thailand economic, trade, and cultural exchanges through sustained corporate action. As a representative Thai enterprise investing in China, the Group is guided by the belief that “business cooperation is the bond, and cultural exchange is the foundation,” and continues to connect people in both countries through culture to strengthen shared emotional resonance. In practice, TCP Group supports the Thai Embassy in China in organizing the “Thai Festival” and “Songkran Festival,” creating immersive cultural experiences that blend Chinese and Thai elements; invites Thai teams to take part in the Business School Desert Adventure to promote youth sports exchanges between the two countries; and collaborates with the Palace Museum to launch customized products for the Year of the Dragon, bringing new vitality to traditional culture. Beyond commerce, these initiatives add warmth and energy to China–Thailand relations through people-to-people engagement, helping the friendship take root more deeply in the hearts of both peoples.|

TCP Group’s Red Bull brand injects momentum into China–Thailand cultural exchanges

For more than three decades, TCP Group has stayed true to its mission—honoring its commitments through sustained investment, powering growth through innovation, and building shared understanding through culture—helping write a compelling story of a multinational enterprise resonating with China’s local development. Looking ahead, as the China–Thailand visa-free policy takes effect and regional integration continues to accelerate, TCP Group will further strengthen its role as a bridge—deepening investment cooperation, supporting industrial upgrading, and advancing cultural exchanges—to contribute more “Red Bull energy” to the building of a China-Thailand community with a shared future. As highlighted in the recent CCTV-4 documentary “Stories of Overseas Chinese,” aired on the occasion of the 50^th anniversary of the establishment of diplomatic relations between China and Thailand, TCP Group’s journey—rooted in family ties and a sense of home—has become part of the enduring current of China–Thailand friendship, enriching and illuminating both countries through people-to-people connections