Bangkok, May 26, 2026 – TCP Group is reinforcing its leadership in Thailand’s beverage industry at THAIFEX – Anuga Asia 2026 under the concept “Energizing Your Opportunities Forward.” The concept underscores the TCP Group’s end-to-end business strengths—from brand building, product innovation, and world-class manufacturing to a robust distribution network—while highlighting its commitment to empowering entrepreneurs and business partners to achieve sustainable growth, and energizing Thai brands and entrepreneurs move forward on the global stage.

Mr. Andras Donauer, Director of International Business at TCP Group, said: “Throughout its 70-year journey, TCP Group has believed that meaningful growth cannot be achieved in isolation. It is built by creating an ecosystem in which all stakeholders can grow together—whether business partners, entrepreneurs, trade partners, or emerging Thai brands seeking to expand their reach into global markets. This year’s concept, ‘Energizing Your Opportunities Forward,’ reflects TCP Group’s role as a trusted partner ready to move every business opportunity forward through our strengths in brand building, distribution, and manufacturing—core capabilities that help drive sustainable, long-term growth.”

TCP Group at THAIFEX – Anuga Asia 2026, TCP Group is showcasing its end-to-end business strengths across three strategic pillars: brand building, distribution, and world-class manufacturing.

Energizing Opportunities to Drive Quality Brands Forward

On the brand-building front, TCP Group is showcasing the strength of its “House of Great Brands” through a diverse beverage portfolio that caters to a wide range of consumers across Thailand and international markets. Featured highlights include Sponsor, Thailand’s No. 1 sports drink brand, which continues to drive growth in the electrolyte beverage market with products such as Sponsor Isotonic and Sponsor Watermelon Flavor. Another key highlight is Red Bull, the globally recognized energy drink brand, which is introducing Red Bull Coffee—reflecting the brand’s continued innovation for consumers seeking both energy and new taste experiences. Meanwhile, the Hi x DHC reflects the growing momentum of the functional drink market, as consumers increasingly prioritize health and wellness benefits.

In addition, the booth showcases products from international markets, including Warrior, an energy soda brand for younger consumers in Vietnam that delivers fruity refreshment, as well as Sponsor, which is available in several markets including South Africa, Myanmar, Laos, and many other markets around the world. These products reflect the potential of quality brands to expand onto the global stage through product development and strategies tailored to consumer behavior in each market.

Another highlight at this year’s booth is “TWO DOUBLE EIGHT CAFÉ”–Specialty Coffee & Tea, a minimalist café, one of TCP Group’s newest ventures. The brand brings the concept of “Drinkology” to life through thoughtfully crafted beverage experiences, while also offering catering services across Bangkok and nearby areas.

“Energizing Opportunities to Expand Businesses Forward”

Today, successful brand building is no longer just about having products in the market, but about deeply understanding consumers and developing brands that genuinely connect with people’s lifestyles in each market. This has always been a core principle of TCP Group. Another key highlight at the event is the presentation of TCP Group’s distribution and business expansion capabilities through Durbell, the Group’s expert in sales, marketing, and end-to-end distribution solutions. Durbell currently serves more than 200,000 retail outlets nationwide through its network of 2 main distribution centers and 22 branch offices, with the capability to deliver products across the country within an average of 24–26 hours.

At the event, Durbell also provides a platform for partners and entrepreneurs to connect directly with its expert team for consultations on sales, distribution, and business expansion strategies. The showcase also features real-time sales management technologies, including stock tracking systems, order management systems, and sales support tools designed to enhance business efficiency. In addition, Durbell remains open to collaborating with new entrepreneurs by supporting them with business knowledge, distribution networks, and operational infrastructure to help drive sustainable growth together

“Energizing Products and Entrepreneurs Forward”

TCP Group also showcases its readiness to provide OEM services and product development support for business partners and entrepreneurs looking to build their own brands or expand production capacity. Backed by a team of experts, the company offers support across quality standard inspection, manufacturing, and product licensing and registration management to help products enter the market efficiently.

“We believe the future of business can grow strongest when all stakeholders are able to create shared value together—whether brands, entrepreneurs, business partners, or consumers. TCP Group is ready to leverage the strengths we have built over decades to help energize every business opportunity and drive sustainable, long-term growth forward,” Mr. Andras concluded.