(From left to right – Mr. Varawut Pongchinpak, Chief Commercial Officer - Thailand of TCP Group and BamBam-Kunpimook Bhuwakul)

Kratingdaeng, the energy drink under TCP Group, brought excitement and energizing spirit to fans at the exclusive event “Kratingdaeng x BamBam – Energizing Thais Forward.” Featuring presenter “BamBam-Kunpimook Bhuwakul,” the globally renowned artist came to inspire fans and share warm, up-close moments amid the lively atmosphere at the heart of ICONSIAM. The event also reinforced the announcement that Kratingdaeng Classic is now available at a new price of 10 baht per bottle nationwide.

The moment BamBam appeared, cheers erupted throughout the venue, reflecting the undeniable popularity of the young artist who continues to capture fans’ hearts across the country. He also took time to speak with fans and share his thoughts on moving forward with determination, saying, “I want to send my support to everyone. Stay focused on what you’re doing. If you fall, you can always get back up. If you’re tired, take a break and keep going in your own way.” His energizing message left fans smiling and uplifted throughout the event.

Another key highlight that brought smiles to attendees was the “Empower Moment” activity, which invited everyone to share energizing messages and uplifting words of support. Lucky fans were also given the chance to speak with BamBam directly during a special Q&A session, creating exclusive up-close moments amid cheers and the warm atmosphere throughout the event. Beyond these feel-good moments with the artist, attendees were also invited to type energizing messages on a giant Kratingdaeng Classic bottle display. Each shared message was turned into one bottle of Kratingdaeng, contributing to a total of 3,000 bottles distributed nationwide, helping pass on energizing support to Thai people.  Another surprise came with the appearance of “XianRang,”
the well-known Isan YouTuber and actor from the “Taibaan” channel, who stopped by to greet attendees up close and brought even more lively energy to the event.

The event also marked another important moment for Kratingdaeng Classic, as the brand officially announced its new price of 10 baht per bottle nationwide, while continuing to deliver the same taste, quality, and high taurine content. Moreover, Kratingdaeng Classic aims to be a source of energizing support for Thai people—encouraging them to rise up, keep going, and move forward every day. Adding to the fun, Kratingdaeng Classic was also handed out at the event, giving attendees the chance to join a lucky cap-opening activity. Those who found the 10-baht symbol under the cap won gold instantly, bringing even more excitement and smiles to the event.

All in all, the event “Kratingdaeng x BamBam – Energizing Thais Forward” not only gave fans the chance to get up close and personal with BamBam-Kunpimook Bhuwakul, but also reflected TCP Group’s strong commitment as it marks its 70th anniversary. This year, TCP Group moves forward with the concept “Energizing…Forward,” which Kratingdaeng has brought to life through the campaign “Kratingdaeng x BamBam – Energizing Thais Forward.” As a brand that has long grown alongside the strength and spirit of Thai people, Kratingdaeng created this campaign to deliver positive energy and energizing support to consumers across the country.