‘Hi! X DHC’ introduces new formula premium vitamin drink ‘Vitamin A & Bilberry Extract’ Vitamin A helps maintain normal eye function

20 September 2022

Hi! X DHC, a premium vitamin drink from TCP Group, is reinforcing its position as the leader in daily healthy drinks through the launch of a new vitamin drink formula ‘Vitamin A and Bilberry Extract’, leveraging the benefit of Vitamin A in maintaining normal eye function and vision. The drink is designed to target digital-age consumers who stare endlessly at computer screens or mobile phones, but still prioritize taking care of their eyes and health with a trustworthy health product that promotes well-being from the inside out. Hi! X DHC Vitamin A and Bilberry Extract formula is available at 7-11 stores at an affordable price of 25 baht.  

“Most consumers today live a digital lifestyle. They spend hours staring at screens and there are no other vitamin drinks specifically designed for eye health such as the Hi! X DHC ‘Vitamin A and Bilberry Extract’ formula, which leverages a Vitamin A supplement to give benefits in maintaining normal eye function,” said Ms. Prapaipak Weigl, Global Marketing Director (F&B), TCP Group, adding, “The launch of Hi! X DHC ‘Vitamin A and Bilberry Extract’ formula is another important milestone for Hi! X DHC. We aim to provide health-conscious consumers in Thailand with high-quality products from DHC, Japan’s best-selling vitamin supplement brand to align with one of the pillars under our new purpose ‘Fulfiling – Energizing our brand.”  through continuous innovation.

The new formula of HI! X DHC, Vitamin A and Bilberry Extract is crafted for new-age consumers who clock up hours of screen time. The drink offers high-quality vitamins from DHC, Japan’s best-selling vitamin supplement brand, such as its hero ingredients,150% RDA Vitamin A supplement which helps maintain normal eye function and bilberry extract, a super antioxidant that is known to be twice as effective in battling free radicals compared to Vitamin C and Vitamin E. 

For more information on Hi! X DHC and the TCP Group, please visit www.tcp.com


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