TCP Group introduces “Sponsor Go,” reinforcing its leadership in the sports drink market

• TCP Group introduces “Sponsor GO,” bringing the original taste in a new and portable bottle with better value, reinforcing its market leadership position in the sports drink market with more than 90% market share.
• The latest addition reflects understanding of consumer behavior, powered by online campaigns that capture the current trends.

TCP Group reinforces its leadership in the sports drink market with its latest product launch of “Sponsor GO”, targeting people who live an active lifestyle. Sponsor GO brings the original taste in a satisfying 420-milliliter bottle with modern packaging, while keeping the price affordable at only 15 baht. Accompanying the latest beverage, TCP Group also launched an online campaign “#GOEverywhereWithYou” which is in line with the #TiewThip (Imaginary Travel) trend, reflecting its understanding of consumers’ yearning for an active lifestyle outdoors. TCP Group believes that the beverage will help contribute to the sales growth of the Sponsor brand by 7% in 2021.

Mrs. Prapaipak Weigl, Global Marketing Division Director (F&B), TCP Group, states, “Sponsor is Thailand’s pioneer in bottled electrolyte beverages and continues to receive great feedback from Thai consumers. Today, with market shares of more than 90%, Sponsor is the long-standing market leader thanks to our efforts to constantly evolve with consumers.”

“Sponsor GO is the product that meets the demands of consumers’ active lifestyles. Since the COVID-19 outbreak has prevented consumers from fully enjoying outdoor adventures, many have opted for physical activities that can be done at home. Additionally, consumers seek products of reasonable price and volume. Taking this into consideration, Sponsor GO meets both lifestyle needs and values. With the new sleek, portable packaging, and value-for-money, Sponsor GO will contribute to the Sponsor brand’s growth by 7% this year,” said Mrs. Prapaipak.

Although the COVID-19 pandemic delayed our on-ground activities, Sponsor GO continues to generate brand awareness with an online campaign such as “Imaginary Travel (TiewThip) With Sponsor GO,” and its #GoEverywhereWithYou concept which complements the TiewThip (Imaginary Travel) social movement and active lifestyle trends popular amongst the young demographic. Customers can join in on the fun at the brand’s Facebook Page: “SponsorThailand,” and view the latest Sponsor GO TVC at: https://www.youtube.com/watch?v=7DIOYYd7YmE

Sponsor GO – the new Sponsor brings the refreshing original taste in a new and larger portable bottle. The 420-milliliter bottle comes at 15 baht and is available at 7-Eleven and many participating stores nationwide.