“Kratingdaeng” wins the 2022 Asia’s Top Influential FMCG Brands Award

"Kratingdaeng", TCP Group’s energy drink with the number one market share in Southeast Asia, won the "2022 Asia's Top Influential FMCG Brands" award, which recognized Thailand’s most influential FMCG brands among consumers in 2022. This award was based on a survey carried out at modern trade grocery outlets, both hypermarkets and supermarkets, including personal care stores. In Thailand, “Kratingdaeng” had the highest market share, according to a survey conducted by Influential Brands, Singaporean multinational company working in partnership with Neo Target Co., Ltd. which has more than 20 years of experience in research and insights of Asian customers.

Mr. Surachai Chonglertvarawong, Managing Director of Durbell Co., Ltd., TCP Group company, said, "I would like to express my gratitude to Thai consumers for giving Kratingdaeng such an influential brand position. This award is a testament to the success of TCP Group in satisfying consumers with high-quality products that meet their needs. This award will motivate us to continue improving our brand and product quality, and to maintain our top position in the minds of consumers. In addition, Kratingdaeng will continue to create brand love and consumer engagement through our “Trust Your Energy” campaign. Kratingdaeng will stand side by side with Thais fully supporting everyone’s ability to achieve their goals.”