President of TCP China: Optimistic about New Opportunities in Western China, Promoting China-Thailand Economic and Trade Cooperation Through Investment in China
the 19th Western China International Fair (WCIF), a national-level exhibition held in Western China, opened in Chengdu, Sichuan. Supachai Junkeiat, President of TCP China, was invited to attend the opening ceremony. Meanwhile, as the representative of Thailand investment enterprises in China, he was also invited to deliver speeches at the 12th Western China Investment Promotion Fair & Contract Signing Ceremony of Economic Cooperation Projects, and China (Sichuan) - Thailand Investment Cooperation and Exchange Conference. At the meetings, Supachai Junkeiat conveyed a positive outlook regarding fresh opportunities for the growth and expansion of Western China in the new era. He also shared the investment landscape of TCP in China and updated the attendees on the latest progress in Sichuan investment.
Optimistic about new opportunities in Western China, the 2-billion Yuan Red Bull Sichuan Project is expected to be put into production by the end of the year
The 12th Western China Investment Promotion Fair & Contract Signing Ceremony of Economic Cooperation Projects (referred to as the "Western Investment Fair") took place in Chengdu on June 29th as one of the major events of the WCIF. This event was hosted by the National Development and Reform Commission, along with the people's governments of 12 Western China provinces (autonomous regions, municipalities) and the Xinjiang Production and Construction Corps. The organizer of the meeting was the People's Government of Sichuan Province, with the Sichuan Provincial Bureau of Economic Cooperation and Sichuan Provincial Development and Reform Commission serving as the responsible units. The event aimed to present fresh growth prospects in Western China and encourage both domestic and foreign enterprises to explore, enter, and invest in the region.
This year marks the 10th anniversary of the Belt and Road Initiative, which has led the Western Development Strategy to a new stage and created new opportunities for the opening up and development of Western China. This year also marks the 30th anniversary of the Red Bull entering China. As a representative of Thailand's investment enterprises in China, TCP Group recognizes the huge potential and vitality of China's economy, consumer market and beverage industry, which drives our ongoing efforts in the country. The Red Bull (Sichuan) Production Base, with a total investment of approximately 2 billion yuan, began construction in 2022 and will be put into production at the end of this year. The project aims to produce 1.44 billion cans annually and generate a yearly revenue of around 5 billion yuan when operating at full capacity. Its main focus is to serve the market in Western China.
As the inventor and owner of the global Red Bull brand and the "Red Bull" trademark, TCP Group has always been optimistic about development opportunities in Western China. Supachai Junkeiat said at the Western Investment Fair, "Western China has strong economic development momentum. The vibrant potential of the consumer market, high-quality policy support, location advantage connecting domestic and international markets, well-developed infrastructure, and open business environment are significant factors that drive our decision to choose the western region for investment. With the implementation of major strategic initiatives such as the Belt and Road Initiative, the construction of the Chengdu-Chongqing Economic Circle, and the development of the Western Land-Sea New Corridor, Western China has vast opportunities for economic and trade cooperation with Thailand and the ASEAN countries."
Expanding on the Chinese Market and adding vitality to Sichuan-Thailand economic and trade exchanges
As an important country along the Belt and Road, Thailand is also the Guest Country of Honor at this year's WCIF. On June 30th, China (Sichuan) - Thailand Investment Cooperation and Exchange Conference, one of the Guest Country of Honor Events, was jointly organized by the Thailand Board of Investment, the Sichuan Provincial Bureau of Economic Cooperation, Royal Thai Consulate-General in Chengdu, and the Sichuan International Expo Group. The overall goal of the meeting was to encourage bilateral economic and trade investment cooperation between Sichuan and Thailand by sharing on investment advantages and preferential policies. During the meeting, Supachai Junkeiat, who represented the Thailand investment enterprise in China, shared TCP's actions and long-term visions on leveraging new policy opportunities, expanding business in China, and promoting trade exchanges between China and Thailand.
Sichuan and Thailand have a long-standing and good foundation for cooperation, with complementary industrial systems. Supachai Junkeiat said, "As RCEP has been in force for more than one year, the regional partnerships continue to deepen, and space for China-Thailand economic and trade cooperation has been further expanded. Benefiting from the various policy advantages, Sichuan and Thailand, as well as ASEAN, have broader space and closer exchanges on economic and trade cooperation, which also adds vitality to the comprehensive strategic partnership between China and Thailand. Thanks to RCEP, TCP Group is now more confident than ever in bringing high-quality products to Chinese consumers, providing a source of energy for consumption boost and deeper economic integration."
Deeply rooted in China for thirty years, embracing new opportunities and pursuing far-reaching goals, TCP Group will continue to follow the purpose of "In China, For China", seize the development opportunity of Western China, implement the long-term investment plan in China, promote Sino-Thai economic and trade exchanges, and share new opportunities in the new era. Besides, TCP Group will continue to leverage its advantages, resources and brand power in the food and beverage industry, develop the energy drink market through innovation and localization, offering high-quality products that will benefit Chinese consumers while continuously increasing investment in the Chinese market, promoting deeper integration of the Chinese and Thai economies.
