Opening Ceremony of TCP Group Red Bull Guangxi Production Base was Held TCP Group Remains to Increase its Investment in China
The Commencement (completion) Ceremony of Major Projects in Nanning of 2023 and the Opening Ceremony of the Red Bull Guangxi Production Base were held in Guangxi-ASEAN Economic and Technological Development Zone on July 12, 2023. The start of construction work of the TCP Group Red Bull Guangxi Production Base in Guangxi-ASEAN Economic and Technological Development Zone marks the further deployment of TCP Group's investment in China and the efforts of the Group to enhance its presence in the Chinese market as it promised and expedite localization.
Opening Ceremony of TCP Group Red Bull Guangxi Production Base
TCP Group, as the inventor and owner of the global Red Bull brand and the “Red Bull” trademark, keeps giving new impetus to the development of Red Bull brand in China through continuous innovation and localization. The factory built in Nanning will become one of the important production bases of the Group in China. With a total investment of about 1.3 billion yuan, the project covers a total floor area of about 90,000 m2, which is equipped with four high-speed fully automatic production lines. The TCP Group Red Bull Guangxi Production Base is designed and constructed according to the standard of smart factories in the Industry 4.0 era. Adhering to the concept of sustainable development of the Group, the base integrates production, storage and comprehensive utilization of resources, and will establish a green and intelligent production and operation system.
Video Address by Saravoot Yoovidhya, CEO of TCP Group
In his video address, CEO of TCP Group Saravoot Yoovidhya said, "In recent years, the Chinese government has continuously strengthened intellectual property rights protection, created a market-oriented, world-class business environment governed by a sound legal framework, and allowed foreign-funded enterprises to receive national treatment. That undoubtedly injected stronger impetus to the development of TCP Group and other foreign-funded enterprises in China. As the Regional Comprehensive Economic Partnership (RCEP) entered into force about one year ago, more benefits enabled by opening-up have been unleashed and China-Thailand economic and trade exchanges have deepened. Nanning, with a unique location advantage, serves as an international channel for two-way communication between China and ASEAN markets. This investment in Nanning will help us further expand the business in China. As the inventor and owner of the global Red Bull brand and the “Red Bull” trademark, TCP Group is confident in the Chinese market."
Opening Ceremony of TCP Group Red Bull Guangxi Production Base
President of TCP China Supachai Junkeiat said, "Nanning is the third Chinese city where our group invested a factory after Hainan and Sichuan. This investment in Nanning is an important part of our investment plan in China. It shows our confidence in continuously enhancing our presence in the Chinese market and marks a solid step we took in this aspect. In the future, TCP Group will continue its cooperation with all partners to create a favorable ecosystem for win-win cooperation and make unremitting efforts to realize the corporate vision of 'Energizing a better world for all' ".
As the inventor and owner of the global Red Bull brand and the “Red Bull” trademark, in May 2020, TCP Group announced its plan to invest 1.06 billion yuan in China over the next three years, with the contents covering deepening local partnerships and erecting new production bases. In the past two years, the Group has invested 3.3 billion yuan in China. TCP Group is a leading Thai food and beverage enterprise developing in China. The year 2023 marks the 30th anniversary of the Red Bull brand entering the Chinese market, and the TCP Group Red Bull Guangxi Production Base is established in Guangxi-ASEAN Economic and Technological Development Zone on such a special occasion, signifying further expansion of the group's Red Bull business in China. In the future, the group will further leverage its advantageous resources accumulated in the food and beverage industry and the influence of its Red Bull brand. With the implementation and advancement of the TCP Group Red Bull Guangxi Production Base, the group will promote sustainable local economic growth and facilitate high-quality development in Guangxi.
Panawee Akaniwan, General Manager of TCP Group Red Bull Guangxi Production Base delivered a speech
