TCP Group in the 23rd CIFIT: Sharing the New Opportunities of Integrated Regional Economic Development
The 23rd China International Fair for Investment & Trade (CIFIT) hosted by the Ministry of Commerce grandly opened in Xiamen on September 8. With the theme “Openness, Integration, Leading Quality Development”, the event aims to promote two-way investment through China’s modernization, high-level opening-up, and high-quality integration. The event has served as a significant platform for sharing investment opportunities internationally and facilitating increased mutual openness and investment between countries, and has become one of the world’s most influential international investment events. Supachai Junkeiat, President of TCP China, attended the 3rd RCEP International Cooperation Forum — one of the theme forums of the CIFIT — as an invited representative of investment enterprises in China. He shared the group’s practices and plans for expanding the Red Bull business in China through increased investments, and sharing new opportunities of integrated development while jointly building a regional integrated market.
TCP Group was invited to the 23rd CIFIT
as a representative of Thai investment enterprises in China
Various Policy Advantages: TCP Group Shares New Opportunities in the Comprehensive Implementation of RCEP
In June 2023, RCEP has come into full force for all 15 signatories, marking a new stage of full implementation of the free trade area with the largest population, largest economic and trade volume in the world. This year also marks the 10th anniversary of the “Belt and Road” Initiative. Thailand is a member of RCEP and an important country along the “Belt and Road”. The positive effects of the “Belt and Road” Initiative and the RCEP accord have accelerated the economic and trade development of China and Thailand, and injected strong momentum into the comprehensive strategic partnership between the two countries.
TCP Group, as a globally leading food and beverage enterprise originating from Thailand, has been consistently increasing its investments in China in recent years. The group has been deepening its presence in the China market by expanding the Red Bull business, aiming to energize the economic and trade exchanges between China and Thailand as well as the construction of the integrated market in the region. In March 2022, TCP Group’s Red Bull Beverage (Sichuan) Production Base project broke ground, with a total investment of 2 billion yuan. In July 2023, TCP Group’s Red Bull beverage production base in Guangxi officially started the construction, with a total investment of about 1.3 billion yuan. Over the recent two years, TCP Group has invested a total of 3.3 billion yuan in China.
Supachai Junkeiat, President of TCP China,
was invited to attend the 3rd RCEP International Cooperation Forum
Supachai Junkeiat said, “China is developing its economy in a sustainable and sound manner, giving full play to its advantages of the super-large market, and continuously deepening opening-up. All these factors provide foreign companies with broader prospects for development. With the comprehensive and high-level implementation of regional economic cooperation under RCEP, TCP Group continues to be optimistic about the China market. We will further deepen our presence in this market, share greater development opportunities by growing with the Chinese economy, and promote regional industrial cooperation. Riding on trade liberalization and facilitation within the region, we are looking forward to sharing the new opportunities of integrated regional economic development.”
Invited by Three Pavilions, TCP Group Remains Confident and Continues to Deepen its Presence in China
The CIFIT has been committed to building three platforms for two-way investment promotion, authoritative information release and investment trend discussion. It has developed into one of the most influential international investment events in the world. The CIFIT focuses on showcasing and introducing the investment policies and projects of China and China’s provinces, cities, and autonomous regions. It is also an important platform for demonstrating China’s market-oriented, legitimate, and internationalized business environment. The event helps enterprises accurately and comprehensively grasp authoritative and cutting-edge information about China’s opening-up, allowing enterprises to truly experience the pulse of the global economy. During this year’s CIFIT, TCP Group, as a representative of investment enterprises in China, is invited by the Hainan Pavilion, Sichuan Pavilion, and Guangxi Pavilion to showcase the group’s products beloved by Chinese consumers, including the classic flavor Red Bull®️ Vitamin Drink and the Zero Sugar Fruit Flavor Red Bull® Vitamin Energy Drink for the China market.
Zero Sugar Fruit Flavor Red Bull® Vitamin Energy Drink
& Red Bull®️ Vitamin Drink
Supachai Junkeiat said, “As the inventor and owner of the global Red Bull brand and the ‘Red Bull’ trademark, TCP Group has been specializing in the energy drink industry for decades, with mature products and favorable market recognition in each sub-categories. We are very optimistic about the China market. With the support of regional economic integration policies, we are looking forward to introducing more high-quality products into China, so as to better meet the diversified needs of consumers in China.”
It has been 30 years since Chaleo Yoovidhya, Founder of TCP Group, established the first Red Bull factory in Hainan in 1993. This year marks the 30th anniversary of the Red Bull brand’s entry into the China market. With the continuous deepening of China’s opening-up in recent years and the continuous optimization of China’s business environment, many investment enterprises in China, including TCP Group, have become more confident in the market. Leveraging the new policies and opportunities, TCP Group hopes to continuously optimize investment in China and become more deeply-rooted in this market. With the initial aspiration that has not changed for 30 years, TCP Group aims to “Energize a Better World for All” through shared opportunities.
