The Red Bull U-Project allows undergraduate students and high-level vocational students, who are the new generation that serves as the major driving force of Thailand’s future – to exercise their knowledge, skills, and capabilities in the development of the quality of life of the general public; as well as to share the power to create sustainable happiness for the community, and Thai society as a whole.

Apart from conducting businesses, TCP has continuously implemented a range of public service and social contribution activities – including the Northeastern Green Project, the Blackboard and Red Bull Project, and the Kratingdaeng (Red Bull) Spirit Project. These activities reflect our steadfast intention to leverage the power of volunteerism and draw sharing power for society from all sectors across Thailand.

The Red Bull U-Project serves as one of our social contribution activities. Officially launched in 2013, the project was originally developed from the social-contribution project contest organized for university-level students in 2009. The Red Bull U-Project allows undergraduate students and high-level vocational students, who are the new generation that serves as the major driving force of Thailand’s future – to exercise their knowledge, skills, and capabilities in the development of the quality of life of the general public; as well as to share the power to create sustainable happiness for the community, and Thai society as a whole.

Under this project, TCP accepts applications and shortlists the students’ proposed volunteer projects to receive financial support for project implementation. Funding grants are awarded to projects that focus on the development of occupational competencies in 4 different fields: agriculture, education, medical care and public health, as well as innovation and technology. This is aimed to provide an opportunity for students with skills and competencies to play a significant role in social development – offering them a venue to improve their cognitive, problem-solving, and management skills through hands-on experience, as well as to create effective and tangible results beneficial to society at large.

Initiatives previously implemented under the Red Bull U-Project include projects like ‘Self-Sufficiency for Sustainable Living’, ‘Ambulance for Children with Care’, and ‘Herbs for Healthy Life and Self-Sufficiency Economy’. All of these projects, which won in the contest, have undergone conceptual development, and were executed with proven success in creating sustainable community development.

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