From picture: Ms. Kodchakorn Tankittimongkol (left) Marketing Manager - Functional Shot of TCP Group, and Ms. Narisara Bumrungsiri (right) General Manager , Product Management Department of CP ALL Public Company Limited , jointly launch “FarmZaa” in 7-Eleven stores nationwide and the “ FarmZaa: Caring for Thai Farmers” campaign  

Bangkok (August 15, 2024) – TCP Group, in collaboration with 7-Eleven, has launched “FarmZaa,” a soda beverage made with 100% Mapeed juice, low in calories, high in vitamin C, and sugar-free, at 7-Eleven stores. This channel expansion aims to elevate the produce of Thai farmers, specifically Mapeed, a fruit native to Chanthaburi, and expand its market reach nationwide. To further support Thai farmers, TCP Group and 7-Eleven have also initiated the “FarmZaa: Caring for Thai Farmers” campaign,” where 1 baht from every can of FarmZaa purchased at any 7-Eleven store will be donated to the Agri-Nature Foundation, supporting the sustainable growth of Thai farmers.

TCP Group is advancing the development of “FarmZaa,” a 100% Mapeed soda beverage made from the renowned Mapeed fruit of Chanthaburi province, by upgrading this local produce to an industrial-grade product. The company ensures strict quality control at factory standards and is building industrial-level production capacity, aiming to increase the income of Mapeed farmers and expand the beverage’s customer base.

FarmZaa has received a positive market response since its launch in 2023. Now available in a new 250ml size, FarmZaa is perfect for on-the-go and daily consumption. Additionally, distribution has expanded to 7-Eleven stores, enabling a wider consumer base nationwide. To reinforce its commitment to promoting sustainable agriculture, TCP Group has partnered with 7-Eleven to introduce the “FarmZaa: Caring for Thai Farmers” campaign to give back to society by offering consumers the chance to support Thai farmers simply by purchasing a can of FarmZaa at 7-Eleven from September 15 until December 14, 2024. For every can sold, FarmZaa will donate 1 baht to the Agri-Nature Foundation to support various projects and activities related to Thai farmers.

FarmZaa is made with 100% Mapeed juice, offering a refreshing blend of sweet and sour flavors with a fizzy soda twist. Packed with substantial benefits provided by 200% vitamin C, this beverage is low in calories and contains 0% sugar, making it ideal for the new generation and health-conscious individuals to enjoy as a daily refreshment. You can find FarmZaa in a convenient 250ml can for just 18 baht at 7-Eleven stores nationwide. For those who prefer a larger size, the 325ml can is available for 25 baht at leading supermarkets such as Tops and stores under the Tops brand, Gourmet Market, Villa Market, and Golden Place, as well as on various TCP online store platforms including shop.tcp.com, Shopee, Lazada, and TikTok.