The 2025 Shanghai Rolex Masters wrapped up successfully at the Qizhong Tennis Center, operated by Shanghai JUSS Sports. As one of the top ten flagship events of this year’s “Shanghai Summer” International Consumption Season, the tournament provided two weeks of exciting tennis action. In the men’s singles final, Monaco’s dark horse Valentin Vacherot faced off against his cousin, French player Arthur Rinderknech, in a thrilling “family showdown.” Vacherot ultimately triumphed 2–1, claiming the championship and making history for Monaco tennis. In the men’s doubles final, Germany’s No. 3 seeds Kevin Krawietz and Tim Puetz demonstrated perfect teamwork to take home the title.

TCP Group’s Red Bull brand witnesses the thrilling games of the Rolex Shanghai Masters

TCP Group’s Red Bull brand ignites the tournament’s excitement together with tens of thousands of fans

As the founder and owner of the global Red Bull brand and "Red Bull" trademark, TCP Group’s Red Bull Brand served as the Prestige Sponsor of the Shanghai Rolex Masters for the third consecutive year. Leveraging its diverse product portfolio, Red Bull provided high-quality energy support throughout the tournament, inspiring players to push their limits with the “Unshaken, True hardcore” spirit, leaving legendary marks of champions in Shanghai. Off the court, Red Bull elevated the event atmosphere through a series of innovative interactive experiences, delivering the boundless appeal of tennis to audiences.

Red Bull Energy Meets World-Class Tennis — Three Years of Partnership Fueling Nationwide Passion for the Sport

Against the backdrop of China’s drive to build a strong sports nation, tennis is entering public life with unprecedented popularity. According to the “Basic Data on the Development of Tennis in China” (中国网球事业发展基础数据) released by the China Tennis Administration Center, the number of tennis players in China has surged to 25.18 million, ranking first in the world, with a three-year growth rate of 28.03%. This nationwide tennis boom has also driven the Shanghai Rolex Masters to reach new heights. As a globally renowned top-tier tennis event, the annual Shanghai Rolex Masters not only brings together the world’s tennis superstars on a single stage but also attracts hundreds of thousands of spectators to witness peak-level matches, serving as a “super engine” for tennis enthusiasts in China to engage with elite global tennis culture.

TCP Group’s classic Red Bull® Vitamin Flavor Drink,  Bottled Red Bull® Energy Drink, and Red Bull® Zero-Sugar Fruit-Flavored Vitamin Energy Drink

TCP Group began its partnership with the Shanghai Rolex Masters in 2023. Over three years of collaboration, Red Bull has become an indispensable “symbol of energy” at the tournament, continuously enhancing on-site experiences and introducing innovative interactive formats. The dedication, resilience, and every-point determination inherent in tennis resonate deeply with Red Bull’s brand spirit of “Always Challenging and Overcoming Limits.” At this year’s Shanghai Rolex Masters, Red Bull, together with tens of thousands of spectators, witnessed a new chapter in the rise of tennis in China, while also building an “energy bridge” for cultural exchange and shared passion within the tennis community.

TCP Group’s Red Bull® Vitamin Taurine Drink

Star-Fan Interactions Ignite Celebration: Red Bull Empowers the Development of Tennis Culture

This year’s Shanghai Rolex Masters served not only as a stage for top-level competition but also as a festival for all to enjoy. During the tournament, TCP Group’s Red Bull created an innovative online-to-offline interactive experience through the “Red Bull Tennis Challenge,” becoming a vibrant bridge connecting fans with tennis stars.

Hundreds of tennis enthusiasts gather at TCP Group’s “Red Bull Tennis Club”

On September 27, more than 100 tennis enthusiasts gathered in Shanghai. On the court, players showcased exceptional skills—serving, volleying, and engaging in baseline rallies, with every shot precise and powerful. In the intense multi-shot exchanges, they played to the fullest, embodying Red Bull’s spirit of “Always Challenging and Overcoming Limits.”

Player training partners sponsored by TCP Group’s Red Bull brand compete side by side with tennis enthusiasts

On October 5, the winners of the Red Bull Tennis Challenge stepped onto the Masters’ courts to engage in “professional-level” practice sessions with the training partner teams of the players sponsored by Red Bull. From under-the-leg shots and sliding slices to jumping smashes, participants enjoyed up-close demonstrations of top-level skills and received the same technical training as ATP players. Through this series of exciting interactions, TCP Group’s Red Bull created an innovative, high-energy platform for tennis enthusiasts to experience elite competition firsthand, bringing the essence of tennis culture to a wider audience.

Alex Michelsen Drops by Red Bull Energy Station, Delivering a Multi-Energy Experience on the Court

During the tournament, TCP Group’s Red Bull Energy Station made a stunning appearance in both the Fan Carnival Zone and the central venue. Spectators had the chance to participate in hitting challenges to win limited-edition Red Bull gifts, and through the Red Bull Fan Care Program, they could receive brand-customized merchandise. On October 6, tennis star Alex Michelsen dropped by the Red Bull Energy Station, practicing skills and interacting closely with fans, igniting a peak-energy moment for the entire audience.

TCP Group’s Red Bull Energy Station debuts at the event

Tennis star Alex Michelsen makes a surprise appearance at TCP Group’s Red Bull Energy Station

As the “fan favorite” of this year’s tournament, the Red Bull Energy Station offered spectators a meticulously curated, multi-dimensional immersive experience. Red Bull’s diverse product lineup kept the energy flowing on site, including the classic Red Bull® Vitamin Flavor Drink, Red Bull® Vitamin Taurine Drink, Bottled Red Bull® Energy Drink, and Red Bull® Zero-Sugar Fruit-Flavored Vitamin Energy Drink. Fans and audiences alike were fueled with full energy, sharing in the high-energy moments on the tennis courts.

TCP Group’s Red Bull brand creates an immersive experience for on-site audiences

Mr. Supachai Junkeiat, CEO of TCP China, stated, “Since its inception, TCP Group’s Red Bull brand has deeply embedded a sports DNA into its identity. In recent years, we have witnessed unprecedented growth in tennis in China, with fan enthusiasm rising year by year. Partnering with the Shanghai Rolex Masters for three consecutive years reflects Red Bull’s commitment and practical support for China’s development as a strong sports nation. Looking ahead, TCP Group’s Red Bull brand will continue to provide athletes, audiences, and sports enthusiasts with high-quality energy through more innovative products and interactive experiences, enabling more people to fully enjoy the passion and joy of sports.”

Over the years, TCP Group’s Red Bull brand has consistently supported the development of sports in China through practical initiatives. It has sponsored top domestic sporting events, including the Wuhan Guanggu Marathon, Zhengzhou Yellow River Marathon, Guangzhou Marathon, the Chinese University Basketball League(CUBAL), and the 14^th Business School Desert Adventure, while gaining in-depth insights into the energy needs of athletes across diverse scenarios such as study, training, and social activities. By providing high-quality products and immersive experiences, Red Bull continues to empower the development of sports in modern China, inspiring nationwide enthusiasm for physical activity through its brand spirit of “Always Challenging and Overcoming Limits.”

TCP Group’s Red Bull brand energizes the Rolex Shanghai Masters with its diverse product lineup

To fully enjoy the authentic energy and premium experience offered by genuine Red Bull products, please ensure that the product name includes the registered trademarks “Red Bull” and the “Double Bull Logo,” and that the packaging bears the authorized TCP Group (TCP) mark when making a purchase.