Amid the festive celebrations of the “Golden Jubilee of China–Thailand Friendship,” the flag-off ceremony for the “Thai–Chinese Friendship Caravan,” organized by the Thai–Chinese Friendship Association, was grandly held at Bangkok City Hall (Lan Khon Muang), near Sanam Luang in Bangkok. The event was attended by prominent political and business figures from both countries, including Mr. Wu Zhiwu, Minister at the Embassy of the People’s Republic of China in the Kingdom of Thailand; Mr. Korn Dabbaransi, former Deputy Prime Minister of Thailand and President of the Thai–Chinese Friendship Association; Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand and Mr. Supachai Junkeiat, CCO of TCP Group and CEO of TCP China, along with numerous other distinguished guests and representatives from various sectors. Together, they witnessed this significant moment in China–Thailand people-to-people exchanges. As a leading enterprise deeply involved in the China–Thailand market and actively promoting mutual understanding between the two nations, TCP Group fully sponsored the Friendship Caravan, ensuring its smooth departure. Through this concrete support, the Group reinforces the spirit of “China and Thailand are as close as one family” while injecting Red Bull energy into the enduring friendship between the two countries.

As a landmark event marking the 50^th anniversary of China–Thailand diplomatic relations, the Friendship Caravan will embark on a 5,000-kilometer transnational journey. Starting from Bangkok, it enters China through Phitsanulok Province and the China-Laos border port of Mohan–Boten, passing through Xishuangbanna, Kunming, Guiyang, Zhangjiajie, Xi 'an and Pingyao, and finally arrives in Beijing. The entire journey takes 16 days. Supported by a “Sponsorship Alliance” of leading China–Thailand enterprises, including TCP Group and BYD, at about 8:15 AM, the friendship caravan slowly passed through the arched balloon door one by one. On-site staff presented commemorative gifts to the participants, and tourists in the vehicle waved the Chinese and Thai flags. The atmosphere was very lively. The convoy then passed by Bangkok's landmarks such as the Grand Palace and Chinatown, and took group photos along the way, leaving a vivid imprint on cross-border people-to-people exchanges throughout its journey.

Mr. Wu Zhiwu said in his speech that from the banks of the Chao Phraya River to the foot of the Great Wall, this is not only a cross-border friendship journey, but also a road that connects the hearts of the people of China and Thailand, carrying the common aspirations of the people of both sides and symbolizing the steady and far-reaching friendship between China and Thailand. May the convoy spread friendship all the way, and may the friendship between China and Thailand last forever.

Mr. Saravoot Yoovidhya, CEO of TCP Group, stated: “China–Thailand friendship is both long-standing and ever-renewing. As a company founded in Thailand and deeply rooted in China, TCP Group has consistently aligned its development with the broader framework of bilateral cooperation, promoting people-to-people exchanges through tangible actions. The ‘Thai–Chinese Friendship Caravan’ promises a journey imbued with friendship, mutual understanding, and collaboration. Looking ahead, TCP Group will continue to advance China–Thailand economic and trade cooperation as well as cultural exchanges through innovative initiatives, writing a new chapter in the enduring friendship between the two nations in the new era.”

At the flag-off ceremony, TCP Group highlighted a variety of Red Bull products popular in both China and Thailand. The selection included Red Bull® Vitamin Flavor Drink for the Chinese market, bottled Red Bull® (Extra) Energy Drink, Zero-Sugar Fruit-Flavored Red Bull® Vitamin Energy Drink, and a specially designed “China–Thailand 50th Anniversary Commemorative Edition” Red Bull. These products not only provided the Friendship Caravan with ample energy support but also reflected the Red Bull brand's spirit of “Always Challenging and Overcoming Limits,” helping the caravan embark on a cross-border journey of friendship and adding new energy to the China–Thailand cultural exchange.

As the founder and owner of the global Red Bull brand and the “Red Bull” trademark, TCP Group has consistently dedicated itself to promoting cultural exchange between China and Thailand. In addition to supporting the launch of the “Thai–Chinese Friendship Caravan,” the Group has played a key role in a series of landmark initiatives, including the completion of the Chongsheng Archway in Bangkok’s Chinatown, the maiden visit of the icebreaker Xue Long 2 to Thailand, and the three-year consecutive hosting of the “Very Thai Music Festival” in China. It has also actively supported cultural events such as the “Thai Festival,” the “Henan–Thailand Cultural and Tourism Week,” and the “Muay Thai Roadshow.” Through these efforts, TCP Group not only delivers diverse energy experiences to consumers in both countries but also strengthens the enduring friendship between China and Thailand that has spanned centuries.

Mr. Supachai Junkeiat, CEO of TCP China, stated: “The ‘Thai–Chinese Friendship Caravan’ is not merely a 5,000-kilometer journey, but also a vivid embodiment of the deep ties between the peoples of China and Thailand. Supporting the launch of the Friendship Caravan represents both TCP Group’s sincere tribute to the 50th anniversary of China–Thailand diplomatic relations and a concrete realization of the corporate vision, ‘Energizing a Better World for All.’ The journey of China–Thailand friendship continues unabated, with Red Bull energy always by its side. TCP Group will persist in leveraging economic and trade cooperation as a bridge and cultural exchange as a channel, further nurturing the spirit of ‘China and Thailand are one family.’”

To enjoy the genuine energy and exceptional experience of authentic Red Bull products, please look for the Chinese name “红牛,” registered trademarks “Red Bull,” the iconic “Double Bull” logo, and the authorized TCP Group (TCP) seal on the packaging when making your purchase.