TCP Group continues to strengthen diplomatic and economic ties between Thailand and China through participation in the “Thailand–China Cooperation Expo 2025,” a key platform bringing together businesses and partners from both nations. At the expo, TCP Group highlighted “Red Bull”, its iconic energy drink, along with the brand’s growth journey in the Chinese market. The showcase reflects the enduring strength of a Thai brand that has resonated with Chinese consumers for more than three decades, while reaffirming TCP Group’s role in fostering Sino-Thai economic cooperation, driving market growth, and supporting a sustainable bilateral partnership.

At the expo, TCP Group, inventor and owner of the Red Bull brand in China, presented a special edition product created to commemorate the 50^th anniversary of Sino-Thai diplomatic relations. Highlights included the Red Bull® Vitamin Flavor Drink “Nine Dragons Got Your Back” edition, featuring special packaging created in collaboration with The Forbidden City to celebrate the year of Dragon, and the Red Bull 50^th Sino-Thai Edition, which combines “Dragon” and “Naga” motifs symbolizing both countries. The showcase also featured Red Bull beverages currently available in the Chinese market, giving attendees the opportunity to sample and experience the brand firsthand.

(Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group and Vice Chairman of the Thai Chamber of Commerce)

Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group and Vice Chairman of the Thai Chamber of Commerce, said “The Thailand–China Cooperation Expo 2025 is a vital platform that reaffirms the 50-year relationship between our two countries and creates opportunities for the private sector to genuinely drive growth. I am proud to have led ‘Red Bull’ into the Chinese market as a Thai quality brand, which reflects the strength of Sino-Thai collaboration in the areas of economy, investment, and human resource development. Looking ahead, we aim to deepen our connections, expand cooperation into new sectors, and foster balanced growth across business, society, and the environment—ensuring a stable and sustainable future for the relationship between our countries.”

(From left to right - Mr. Supachai Junkeiat, CEO of TCP China, Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group and Vice Chairman of the Thai Chamber of Commerce, Ms. Nucharee Yoovidhya, President of TCP Group, and Mr. Kajornsak Pliensaku, Chief Supply Chain Officer of TCP Group)

Growth in China Through “Red Bull,” the Energy Drink Brand That Has Resonated with Chinese Consumers for Over 30 Years

TCP Group, the owner of the “Red Bull” brand in China - known to Chinese consumers as “Hong Niu” - entered the Chinese market in 1993. As a pioneer, the company played a pivotal role in popularizing energy drinks in China and has driven the market’s growth for more than three decades, beginning with the establishment of its first Red Bull factory in Hainan and continuously expanding ever since. Today, Red Bull stands as the most popular energy drink brand in China and has been recognized as the fastest-growing brand in the market. This success is the result of a steadfast commitment to quality and taste, as well as trailblazing innovations such as   introducing the first Red Bull product in a PET bottle in China. The brand has also strengthened its connection with consumers by integrating into local culture. Most recently, TCP Group hosted the “Very Thai – Dian Feng Music Festival 2025” for the third consecutive year, celebrating 50 years of Sino-Thai diplomatic relations by bringing Thai artists and contemporary cultural experiences to Chinese audiences. Additionally, TCP Group owns more than 2,000 trademarks across 72 markets around the world, 340 of which are registered in China, underscoring the company’s modern brand image, strong alignment with new-generation lifestyles, and its reinforced leadership in China’s energy drink market.

(From left to right - Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group and Vice Chairman of the Thai Chamber of Commerce, Mrs. Suphajee Suthumpun, Minister of Commerce, Mr. Kalin Sarasin, Honorary President of the Thai Chamber of Commerce, and Mr. Zhang Jianwei, Ambassador of the People’s Republic of China to Thailand) 

TCP Group remains committed to long-term investment in China. In 2020, TCP Group established its Beijing office to further strengthen its business operations in the Chinese market. Over the past five years, TCP Group has invested more than 21 billion baht. In 2023, it launched a new Red Bull production base in Sichuan, equipped with fully automated high-speed manufacturing technology and a three-dimensional automated warehouse, with a maximum production capacity of 1.44 billion cans per year. In the same year, TCP Group also set up its third production facility in the Guangxi ASEAN Economic and Technological Development Zone, located in Guangxi, which began operations in early 2025. These investments reflect TCP Group’s strong commitment to sustainable growth and underscore the tangible role of the Thai private sector in advancing Sino-Thai relations.

Therefore, TCP Group’s participation in the “Thailand-China Cooperation Expo 2025” is not only a celebration of the relationship between two countries, but also a platform to deepen friendship and economic cooperation between Thailand and China. It further reaffirms TCP Group’s role as a key driver in creating new opportunities, strengthening collaboration, and promoting the sustainable growth of bilateral relations into the future.