Mansome, Thailand's number one functional drink for men under TCP Group, has announced a major brand refresh designed to resonate with Gen Z consumers and reinforce its market leadership. Centered on the concept “Be Your Best You” the refresh marks a strategic shift toward diversity and individual empowerment. The new look debuted at an immersive event held at Lido Connect, Siam Square, featuring Thailand’s first-ever feel-good talk show format that blended stand-up comedy and live music to engage a new generation.

Ms. Mallika Lungnimitmas, Marketing Department Director, Thailand Country Department at TCP Group, said, “Mansome is evolving beyond a functional drink for men to become a brand that radiates positive energy for everyone. We believe that ‘looking good’ is a personal expression that should not be limited by fixed definitions. Today, Mansome is more than just a product-it is a community that embraces diversity and empowers individuals to feel confident, both inside and out.”

Over the past decade, Mansome has maintained its position as Thailand's leading functional drink brand for men, operating in a market valued at over 1.2 billion baht annually with consistent growth trajectory. As a pioneering brand, Mansome  is evolving its product development and brand communication to align with an era where consumers are more diverse. This involves adjusting the design, collaborating with content creators to produce engaging content, and reaching the lifestyles of the new generation, all while reinforcing the brand's commitment to supporting everyone to look good in their own way.

New Design Reflects Modern Values

Believing that "good looks" has no single definition in today’s diverse world, Mansome's brand revamp marks a bold transformation. This includes a modernized logo and features an expanded size to stand out, symbolizing the new generation's dynamic spirit, their courage to think creatively outside the box, and their commitment to self-expression without compromising respect for others.  The refreshed label also introduces anime-inspired characters that reflect modernity, imagination, and personal expression, all under the core concept of "Be Your Best You.”

The brand also unveiled a new commercial film designed to empower the new generation to embrace their individuality with confidence and take bold steps toward becoming the best version of themselves in every aspect of life."

The new Mansome still offers all four popular formulations, each developed to address specific lifestyle needs:

• Blue Variant: Collagen formula optimized for skincare benefits
• Red Variant: L-Glutathione formula designed for enhanced radiance
• Yellow Variant: Collagen formula with Honey Lemon flavor for palatability and skin enhancement
• Light Blue Variant: Less-sugar collagen formula with grey cap for health-conscious consumers

Sustainability Commitment Reinforces Brand Values

Demonstrating a commitment to environmental responsibility, Mansome has transitioned to rPET (Recycled Polyethylene Terephthalate) packaging.  This utilizes recycled plastic that can be continuously recycled for new packaging production.  This initiative reflects the brand's dedication to global environmental stewardship alongside offering beverages that genuinely enhance the consumer's appearance and well-being.

Experiential Marketing Creates Pop Culture Moment

The brand launch featured a creative talk show experience, bringing the popular "Katanyu Tonight" program to Siam Square. Host Katanyu Sawangsee was joined by popular influencers like Uno Laothong and George Rubsarb, creating content that inspired audiences to discover and express their individuality while addressing contemporary lifestyle topics. The evening concluded with a performance by Tilly Birds, a Gen Z favorite band representing confident individual style, reinforcing the brand's connection to authentic generational trends.

"I feel very honored to participate in launching the new Mansome in this fresh format, which conveys understanding and self-acceptance through a platform that resonates with new generation interests," said Katanyu Sawangsee. "This supports everyone to be confident in their own style while recognizing the importance of self-care to become the best version of oneself."

This launch of the new Mansome represents not only a modernization of the brand's image but also a bold new direction aligned with the values of today’s generation. To bring this vision to life, Mansome is rolling out a series of special activities and inspiring content aimed at empowering everyone to “Be Your Best You.” Follow all updates on Mansome's social media at @iammansome and at points of sale nationwide.