In Thailand's first collaboration between a coffee brand and energy drink brand, Punthai Coffee teams up with Kratingdaeng to launch the 'Energology Drinks' campaign. The four new energy beverage blends represent a new category of drinks that showcases both brands' DNA – Creative Thai Taste. Their names, which resonate with traditional Thai energy drinks, exude creativity and fun while engaging the younger generation. Designed to expand the customer base for both brands, the campaign underlines the brands' philosophies: #AnythingIsPossibleWithPunthai and #AchieveGoalsFastAsCourageDoesNotDrop with Kratingdaeng. A roadshow will promote the campaign through both online and offline activities that will engage everyone in an energizing experience.

Ms. Sukwasa Pooshutvanitshakul, Managing Director of Punthai Coffee Company Limited, says, "Today, many factors drive consumption, with new movements happening in the beverage industry constantly. Energy drinks are now a growing trend, as consumers seek energy and functional benefits. Vitamin-infused beverages have also gained popularity as consumers often drink products with vitamins and collagen for beauty benefits. The non-alcoholic drinks trend has also expanded significantly. In this market, brands must be proactive with branding activities, product development, and new marketing strategies. It should also be noted that new-generation consumers come from an independent generation. Beyond being independent, they also seek novelty and differentiated flavors. Some place orders not to satisfy hunger, but rather to create 'content.' There is greater emphasis on new experiences and shareable social media moments."

“To reinvigorate our brand concept #Punthaicanbeanything – the key message that Punthai can do the impossible and is the ultimate innovator – we have partnered with energy drink brand 'Kratingdaeng.' Although Kratingdaeng is already a global brand, its Thai essence resonates with Punthai's brand identity. The collaboration creates excitement by mixing Punthai's unusual yet tasty beverages with Kratingdaeng's energy. The new concoctions are designed to appeal to people craving an energy boost – office workers and university students who want good taste, energy, and beneficial ingredients all at once. This new category of beverages from our collaboration addresses consumers' lifestyles and creates a 'super energizing experience.' Drinkers will feel refreshed, active, and invigorated. We hope our collaboration will energize the market and increase traffic to Punthai Coffee outlets by at least 20%," she adds.

Mr. Varawut Pongchinpak, Chief Commercial Officer - Thailand of TCP Group, says, "Kratingdaeng is expanding our market reach to the new generation. Focusing on creating new experiences for consumers, we are committed to developing innovative products that respond to consumers' needs and organizing marketing events that satisfy consumers' craving for new flavors. We have also been pursuing strategic marketing collaborations with new partners. We consider Punthai Coffee a brand that knows how to entertain consumers. Our collaboration with Punthai Coffee achieves synergy between two strong Thai brands from different sectors. All drinks from this partnership don't just wake up or refresh drinkers – they also 'energize' and spur drinkers' energy. Our customers are energized and motivated to achieve their goals every single day."

Marketing communications for the 'Energology Drinks' campaign aim to engage target groups through a roadshow to Ninja Market in Chon Buri and Saveone Korat Market. During the roadshow, the 'Energology Drinks Challenge – Unleash Your Energy, Challenge Every Limit!' will take place. Participants can enjoy this thrilling game and compete to see who can ride the Rodeo Bull Simulator the longest in Thailand, with a chance to win big prizes! The top prize is a year's worth of free drinks at Punthai Coffee. Runner-ups in second through sixth place will each receive a Max Card Plus. In-store activities will provide customers with the campaign's limited-edition cup sleeves so they can show their energetic spirit. Online activities invite participants to name new drink menu items, share their energizing experiences, and more. Another highlight is a meaningful social contribution initiative, "Energology Drinks: Spread Courage for Thais." This initiative will donate all proceeds from sales of the four Energology Drinks menu items between 6:00 PM and 6:00 AM from 1 to 31 July 2025 at the Punthai Coffee Khlong Luang 4 branch (open 24 hours) to charities supporting nighttime rescue and patient care. This initiative aims to provide moral support and energy to frontline workers throughout July 2025.

All new Energology Drinks embrace the Creative Thai Taste concept, which blends unusual creativity with Thai heritage. The concoctions boast both functional and emotional benefits, resonating with Punthai Coffee's fun character. Though inspired by traditional Thai energy drinks, the names of these new beverage categories connect with the younger generation. They represent a perfect blend of modernity and local wisdom, forming a strong cultural foundation.

Menu Items:

1. Chang Yok Kamlang Ting (Espresso Energy Boost with Kratingdaeng) – A maximum energizing menu item inspired by the "Espresso Martini," featuring a double-shot espresso that takes flavor off the charts with half a bottle of Kratingdaeng for an extra punch. A touch of tangy lemon balances the taste, delivering an energy boost that will keep drinkers wide awake all day. (79 baht)
2. Ting Sa Dode Kampaeng (Lime Soda with Kratingdaeng) – A refreshingly classic Highball-style drink that blends half a bottle of Kratingdaeng with sparkling soda and fresh lime, providing an energizing, revitalizing boost for the afternoon. (69 baht)
3. Kamlang Chang Sao (Lychee Yogurt Smoothie Plus Collagen with Kratingdaeng) – This collagen-enriched drink is perfect for beauty-conscious consumers, with a smooth yogurt base balanced by the sweet and tangy aroma of lychee, a shot of Kratingdaeng, and strawberry jelly. With ingredients well-blended together, it promises to refresh drinkers and help them stay alert while studying late into the night. (89 baht)
4. Chang Krateub Ngan (Apple Yogurt Smoothie Plus Vitamin B12 with Kratingdaeng) – This beautifully colored yogurt smoothie exudes a delightful apple aroma, enhanced with a shot of Kratingdaeng and enriched with vitamins B6 and B12. Chewy strawberry jelly adds texture, making it both delicious and refreshing while helping power drinkers through the day. (89 baht)

Enjoy the tasty and fun items from the Energology Drinks campaign at Punthai Coffee branches nationwide or have them delivered between 3 June 2025 - 18 August 2025. These creative beverages will be available while supplies last. Special privileges for Max Card members: Redeem 100 points through the Max Me application for a 30 baht discount (limited to 1,200 redemptions/day) on Energology drinks. Discounts are not available at airport branches or for delivery. This offer is valid from 20 - 30 June 2025 (1 redemption per campaign for Max Card holders; 2 redemptions per campaign for Max Card Plus and EV members, with 1 redemption per day). For more information, visit www.facebook.com/punthaicoffee or www.punthaicoffee.com

#พันธุ์ไทย #PunthaiCoffee #พันธุ์ไทยอะไรก็เป็นไปได้ #ดีดศาสตร์ #EnergologyDrinks #Kratingdaeng #เป้าหมายถึงไวพลังใจไม่มีท้อ

***Warning: Do not consume more than 2 cups per day as it may cause heart palpitations and insomnia. Children and pregnant women should not consume. Those with chronic conditions or patients should consult a doctor before consumption. / *For Chang Yok Kamlang Ting menu only, recommended not to exceed 1 cup per day.