TCP Group celebrated the power of music and culture at the third annual “Very Thai – Dian Feng Music Festival 2025”, a contemporary music and cultural festival that brought together 19 leading Thai and Chinese artists, The festival ignited excitement and showcased the captivating charm of Thai culture for over 60,000 attendees. Held from September 13-14 in Guangzhou’s Nansha District the event blended the power of music, food, and Thai-Chinese culture seamlessly, celebrating the 50^th anniversary of diplomatic relations between Thailand and China. It also underscored TCP Group’s role as a leader in the energy drink industry with Red Bull, the brand that resonates with Chinese consumers for more than three decades.

Red Bull Delivers a Close-Up Experience with Top Thai and Chinese Artists

The “Very Thai – Dian Feng Music Festival 2025” continued to build on its legacy of delivering exceptional music and cultural experiences. This year, featured 19 Thai and Chinese artists with performances on a riverside stage amid an atmosphere that blended nature and fun over two days. Representing Thailand were four acclaimed artists: NexT1DE, a rising boy group with diverse talents from Asia’s hit survival show CHUANG ASIA SEASON 2, Perses, a Thai boy group and the first act to kick off the festival with their powerful singing and dancing, marking a strong milestone for T-Pop, Tilly Birds, a new-generation band beloved for their unique style and musical prowess, making them a favorite among the younger generation. A special collaboration Golf F.HERO, a renowned Thai rapper and producer, and SKAI ISYOURGOD, China’s popular indie rapper, who performed a unique version of the hit “Blueprint Supreme” with Thai lyrics to celebrate 50 years of Thai-Chinese relations. The lineup was further
energized by over 15 Chinese artists who kept the audience entertained non-stop.

Reinforcing TCP Group as an Industry Leader and Pioneer with a Grand Festival Experience in a Future-Forward Strategic Location

This year’s festival was grander than ever, expanding to accommodate more than 60,000 attendees across an area equivalent to 20 football fields in the Guangdong-Hong Kong-Macao Greater Bay Area. The choice of Guangzhou was strategic–it is a key city in Southern China with unique characteristics, global outlook, and strong ties to Thailand–an ideal stage for cultural exchange. It also reinforced TCP Group’s image as a pioneer in developing areas emerging as new landmarks in China, just as Red Bull was the pioneer of energy drink in China.

(Mr. Supachai Junkeiat, CEO of TCP China)

Mr. Supachai Junkeiat, CEO of TCP China, said, “The Very Thai – Dian Feng Music Festival 2025 is more than a music festival; it is also a stage for inspiration, friendship, and cultural exchange among the new generation.
We are proud to continue this success for the third year as a Thai organization that has grown alongside Chinese society for over three decades. TCP Group is committed to using the power of the ‘Red Bull’ as a bridge connecting people from both nations through music, art, and meaningful shared experiences to strengthen the bond between
Thailand and China as we advance towards a sustainable future together.”

Experiencing the Charm of Thai Culture across Six Immersive Zones Connecting with New Generations

The “Very Thai – Dian Feng Music Festival 2025” featured six cultural zones that were designed to reflect the creativity and fun spirit of Red Bull and connect attendees with authentic Thai culture under the concept of “Food, Experience, and Entertainment”:

• Main Stage Zone: Entertainment and music with performances from a diverse lineup of artists that energized the audience throughout the festival
• Sino-Thai Food Fusion Zone: A culinary collision of Thai and Chinese ingredients creating innovative dishes like Thai milk tea with Cantonese herbal drinks, and Thai-style stir-fried noodles paired with Cantonese rice roll
• Thai-Life Food and Shopping Area: A bustling zone with shopping and tasting of signature food, desserts, and products from Thailan
• Thai Fun Interactive Experience Area: Hands-on cultural activities, including traditional Thai massage and DIY bracelet making
• Thai Immersion Photo-shooting Area: Capturing memorable moments blending Thai vibrancy with the dynamism of Cantonese street life
• Red Bull Energy Booth: Meticulously designed to harmoniously blend Thai and Chinese elements. The booth stands out with musical elements and contemporary trends, featuring innovative performances inspired by Thai culture and local performing arts. It also showcased a variety of Red Bull beverages including the classic favorite Red Bull® Vitamin Flavor Drink, the fruity, sugar-free Red Bull® Vitamin Energy Drink catering to the health-conscious, and Red Bull® (Extra) Energy Drink. Visitors also enjoyed exclusive Red Bull souvenirs that embody its role as an “Energy Companion”, fueling energy and activity for participants throughout the entire festival

Additionally, the event also featured the Sino-Thai Stamp Collection activity through the Very Thai Dian Feng Energy Passport. The activity allowed attendees to collect unique stamps, designed by Thai and Chinese university students. The designs beautifully integrated cultural identities from both nations, creating valuable merchandise and a lasting memory from the festival.

TCP Group: A Cultural Bridge Between Thailand and China with a Key Role in China’s Energy Drink Industry

Through the “Very Thai – Dian Feng Music Festival 2025”, TCP Group proudly served as a “Cultural Ambassador”, strengthening the bond between two nations through business and cultural exchanges. Previously, TCP Group has inspired and connected people through several notable events, such as the 14^th Red Bull Desert Adventure, one of the world’s most challenging desert runs held in the Tengger Desert in Inner Mongolia, and its sponsorship of the Chinese University Basketball League (CUBAL). This year, TCP Group also launched a special edition “Dragon” and “Naga” Red Bull can, symbolizing the friendship between Thailand and China in a flawless celebration of a 50-year diplomatic relationship.

The “Very Thai – Dian Feng Music Festival 2025” not only ignited the power of music, arts and culture but also reinforced TCP Group’s purpose of “Energizing a Better World for All”, proving that a Thai brand can achieve both quality and reputation on the global stage.